PAYBACK celebrates its 25th birthday on March 13. When it was launched in 2000, the bonus program was the first of its kind to bring together many retailers and service providers under one roof, enabling customers to quickly collect points and save money when shopping.
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Payback
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PAYBACK celebrates its 25th birthday on March 13. When it was launched in 2000, the bonus program was the first of its kind to bring together many retailers and service providers under one roof, enabling customers to quickly collect points and save money when shopping. PAYBACK triggered a veritable collecting fever in Germany: One month after its launch, the program already had one million customers, and today PAYBACK is part of everyday life for over 33 million consumers in Germany. The trend is moving strongly from cards to mobile use: 13 million customers collect points with the PAYBACK app. “Like life and shopping, PAYBACK has continued to evolve in recent years. We are proud to be able to say that we are offering our customers and partners the best PAYBACK ever for our anniversary – with more opportunities to collect points than ever before and with more partners than ever before,” says Managing Director Bernhard Brugger, who has helped shape the program from the very beginning.
Advantages for customers: Simple and secure collection that pays off
PAYBACK started out with nine partners, and today over 700 companies are united under one roof – from Aral and Amazon to C&A and dm-drogerie markt to the new partners EDEKA and Netto Marken-Discount. The savings banks will also join PAYBACK in 2025. Customers can collect points, activate coupons and enjoy benefits from PAYBACK partners using just one card or the PAYBACK app. According to Statista, the PAYBACK PAY mobile payment function integrated into the app is one of the three most important and best-known mobile payment functions in Germany. PAYBACK is used around four million times a day. Customers who use several partners and use coupons can easily save several hundred euros a year. In 25 years, customers have saved 6.6 billion euros with PAYBACK. 65 percent of the points collected are redeemed directly at the checkout, where the value of the points is simply deducted from the purchase price. Other redemption options include PAYBACK rewards, Miles & More miles, donating points to a good cause or transferring the cash value to a bank account.
Advantages for companies: Targeted marketing and digitalization
With PAYBACK, companies are changing their communication from anonymous consumers to customers who can be sent personalized offers. Instead of expensive “watering can marketing” with discounts, partners rely on targeted rewards with points. Shoppers sign up for the program because they want offers and coupons from their “favorite companies”. PAYBACK points are therefore not only a way for companies to differentiate themselves from the competition, but also to send the right offer to the right customer at the right time and to be able to measure success afterwards. Over the past 25 years, PAYBACK has built up an enormous reach and excellent expertise in the field of customer loyalty and the digitalization of retail.
Data protection and data security have top priority
PAYBACK attaches great importance to data protection and data security, and the program has very high trust ratings. Data is not sold and is not passed on within the circle of partners unless the customer has given their express consent.
Source: PAYBACK
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