Location: San Francisco, CA, United States. Click inside to apply.
(Image Source)
GLO
Overview:
The Loyalty team drives the strategic direction for the rewards program, focusing on customer acquisition, retention, and engagement. This role primarily supports acquisition efforts for both the credit card and free rewards program. The position ensures that marketing initiatives are effectively launched and executed in alignment with the brand’s commercial planning calendar and overall marketing objectives. The specialist serves as the primary point of contact, working closely with brand teams. The ideal candidate must possess strong communication and influencing skills, the ability to analyze data and customer trends, and the capability to manage multiple projects while executing cross-channel marketing campaigns.
Required Knowledge & Skills:
- 3-5 years of relevant experience in traditional CRM, direct marketing (email, credit card, or loyalty marketing), or a related field.
- Strong written and verbal communication skills with the ability to derive insights from data and develop compelling narratives.
- Analytical mindset with experience in problem-solving and deriving effective solutions using logic and structured methods.
- Ability to organize and manage multiple detail-oriented projects while meeting deadlines.
- Proven ability to collaborate across multiple functional areas, such as IT, Data & Analytics, Creative, and Brand teams, in support of business objectives.
- Strategic thinker with the ability to leverage large data sets to make informed decisions; experience with Excel is a plus.
- Proficiency in Microsoft Word, PowerPoint, and Google Docs.
Essential Duties & Responsibilities:
- Support the execution of omnichannel and channel-specific loyalty and credit card marketing strategies to drive customer engagement, retention, and acquisition, aligning with brand objectives in partnership with the Senior Manager of Loyalty.
- Develop and refine creative briefs while collaborating with brand creative teams to produce loyalty marketing assets across multiple platforms. Maintain oversight to ensure timely execution and strategic alignment, partnering with cross-functional teams and brand stakeholders.
- Represent the loyalty team in meetings and cross-functional discussions, ensuring alignment with brand strategy and seamless execution across channels.
- Analyze and interpret financial data to provide insights, track campaign performance, and forecast budgets in collaboration with the Business Analysis team:
- Conduct weekly, quarterly, and annual reporting to monitor campaign and program performance against acquisition goals by brand and channel.
- Visualize data and craft compelling narratives to communicate campaign and program results.
- Partner with relevant loyalty and payments team members to share results with stakeholders and cross-functional teams.
- Align with key business partners across the organization on loyalty and rewards program goals and initiatives, fostering collaboration and accountability.
- Oversee budgeting processes, including opening and closing purchase orders, forecasting expenses, and managing actual costs.
- Facilitate the approval process of marketing assets with legal and banking partners.
Source: Gap Inc./ LinkedIn
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
