Congratulations to Accor, Air France, GHA, and Saudia for their standout wins at the 2025 Freddie Awards in MENA. Accor ALL won Hotel Program of the Year and Best Promotion, while GHA DISCOVERY was named Up and Coming Program in several categories. Saudia’s Alfursan won Best Elite Program, Best Promotion, and Best Loyalty Credit Card. These accolades celebrate their innovation and excellence in loyalty.
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GLOThe 2025 Freddie Awards, held at the historic Chicago Athletic Association, celebrated excellence in travel loyalty programs, with over 9 million votes cast by travelers worldwide. Among the standout winners were Accor’s ALL – Accor Live Limitless, Air Canada’s Aeroplan, Global Hotel Alliance’s GHA DISCOVERY, and Saudia’s Alfursan program.
Accor – ALL Accor Live Limitless: Dominating the Hotel Category
Accor’s ALL – Accor Live Limitless achieved remarkable success, securing multiple awards across various regions:
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Europe/Africa:
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Program of the Year
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Best Elite Program
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Best Customer Service
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Best Redemption Ability
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Middle East & Asia/Oceania:
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Program of the Year
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Best Promotion for the “App Days” campaign
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Americas:
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Up and Coming Program Award
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These accolades highlight Accor’s commitment to delivering exceptional value and experiences to its members worldwide.
Air Canada – Aeroplan: Leading in the Americas
Air Canada’s Aeroplan program was a top performer in the Americas, earning:
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Program of the Year
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Best Elite Program
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Best Promotion for its 40th Anniversary campaign
These honors reflect Aeroplan’s dedication to providing a rewarding and flexible loyalty experience for its members.
Global Hotel Alliance – GHA DISCOVERY: Recognized for Innovation
GHA DISCOVERY received significant recognition, including:
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Best Promotion in Europe/Africa for the “D$1,000,000 Giveaway”
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Up and Coming Program Award in both Europe/Africa and Middle East & Asia/Oceania
These awards underscore GHA DISCOVERY’s innovative approach to hotel loyalty and its growing influence in the industry.
Saudia – Alfursan: Excellence in the Middle East & Asia/Oceania
Saudia’s Alfursan program was honored with:
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Best Elite Program
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Best Promotion for offering a 4% bonus when purchasing miles
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Best Loyalty Credit Card for the Al Rajhi Bank Credit Card
These accolades highlight Alfursan’s commitment to enhancing the travel experience for its members.
Air India – Maharaja Club: Rising Star in Asia
Air India’s Maharaja Club made its debut as a recognized force in the loyalty space by earning:
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Up and Coming Program Award in Middle East & Asia/Oceania
This accolade signals a promising evolution for Air India’s loyalty strategy, reflecting renewed efforts to engage frequent flyers across the region.
American Airlines – AAdvantage: Customer-Centric Excellence
American Airlines’ AAdvantage program was acknowledged for its strong service and value, securing:
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Best Customer Service in the Americas
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Best Redemption Ability in the Americas
These awards reinforce AAdvantage’s focus on delivering a seamless experience and high-value rewards to its loyal customer base.
TAP Air Portugal – Miles&Go: Gaining Ground in Europe
TAP’s Miles&Go program received dual recognition in the Europe/Africa region:
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Best Redemption Ability
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Up and Coming Program Award
These honors highlight TAP’s progress in enhancing redemption options and strengthening its presence in the competitive European loyalty landscape.
Norwegian – Norwegian Reward: Driving Innovation in Loyalty
Norwegian Reward was a standout in Europe/Africa, winning:
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Program of the Year
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Best Promotion for its new loyalty currency, “Spenn”
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Best Customer Service
With these wins, Norwegian Reward continues to reshape airline loyalty with innovation and customer-first experiences.
Garuda Indonesia – GarudaMiles: Leading in Southeast Asia
GarudaMiles dominated in the Middle East & Asia/Oceania region, capturing:
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Program of the Year
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Best Customer Service
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Best Redemption Ability
Garuda’s recognition reaffirms its position as a top-tier loyalty program in Southeast Asia, offering both value and service.
Marriott Bonvoy: Elite Recognition in Asia
Marriott Bonvoy earned a key accolade in the Middle East & Asia/Oceania region:
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Best Elite Program
This award reflects Marriott’s commitment to recognizing and rewarding its most loyal guests with elevated experiences and exclusive perks.
Full list of winners:
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Image: Freddie Awards
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Images: GHA, Saudia, Air India, American Airlines.
The 2025 Freddie Awards showcased the outstanding achievements of these loyalty programs, reflecting their dedication to delivering exceptional value and experiences to travelers around the globe.
Source: Freddie Awards.
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