FNB's eBucks Rewards program has received prestigious recognition at the 2022 International Loyalty Awards. It was honored as the global leader for "Best Use of Technology" and also awarded the title of "Middle East and Africa Regional Loyalty Champion of the Year."
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GLOFNB’s eBucks Rewards program has received prestigious recognition at the 2022 International Loyalty Awards. It was honored as the global leader for “Best Use of Technology” and also awarded the title of “Middle East and Africa Regional Loyalty Champion of the Year.” These awards celebrate businesses that surpass expectations and showcase excellence and innovation.
Regional honors are bestowed upon brands that have demonstrated the most creative and captivating loyalty programs in their respective industries.
Jacques Celliers, CEO of FNB, explains that eBucks Rewards was established over two decades ago with the aim of facilitating eCommerce and influencing consumer financial behavior through partnerships with customers and retailers. The program introduced an innovative currency by allowing customers to use their eBucks to digitally pay for goods and services. Today, eBucks stands as South Africa’s most sought-after platform-based rewards program, dedicated to offering members and partners genuine and significant value.
Over the years, eBucks has distributed billions in rewards to customers and boasts an industry-leading earn-to-spend ratio, with most customers utilizing their eBucks within days of earning them.
Celliers emphasizes FNB’s ongoing commitment to maintaining eBucks Rewards as the most gratifying multi-partner program in South Africa. In the current economic climate, millions of South Africans depend on the program to ease financial constraints, using it to supplement expenses such as fuel, food, travel, airtime, and data.
By enabling more customers to earn eBucks, the program plays a crucial role in helping families manage their budgets. As part of FNB’s platform journey, they have also allowed customers to manage their rewards through digital interfaces like the FNB App.
Celliers expresses gratitude for the continuous recognition received for the eBucks program, as it serves as a reminder of its value and impact on customers and their families. He attributes the success to the support of their partners and the active participation of their customers, which makes the program engaging and meaningful. FNB looks forward to continuing to provide value-added solutions tailored to the specific needs of their customers, aiming to enhance their experiences today and in the future.
Read more about eBucks here
