Visit Myrtle Beach, Afar Media, and Mindtrip have partnered to launch the first AI-powered destination experience, offering travelers personalized, interactive itineraries to enhance their Myrtle Beach vacations.
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GLOVisit Myrtle Beach, Afar Media, and Mindtrip have joined forces to revolutionize the way travelers discover, plan, and personalize their vacations. This groundbreaking collaboration combines Afar’s renowned storytelling with Mindtrip’s cutting-edge AI technology to create a smarter, more intuitive trip-planning experience for visitors to one of America’s most popular coastal destinations—Myrtle Beach.
Transforming Trip Planning with AI
Through both the Visit Myrtle Beach and Afar websites, travelers can now interact with Mindtrip’s conversational AI to build personalized itineraries tailored to their interests. Users can ask specific questions—like “Which beach is best for kids?”, “How early should I book a tee time?”, or “Where’s the most romantic restaurant in Conway?”—and instantly receive custom itineraries complete with curated photos, maps, and recommendations designed around their preferences.
“With more than 18 million visitors every year, helping travelers make the most of their time in Myrtle Beach is essential,” said Stuart Butler, President of Visit Myrtle Beach. “Our partnership with Afar and Mindtrip makes it easier than ever for visitors to uncover the experiences that are perfect for them—so they can focus on creating lifelong memories at The Beach.”
A First in Destination Marketing
This collaboration marks the first time a Destination Marketing Organization (DMO) has partnered with a travel publication to offer personalized itineraries to its readers.
“Our mission at Afar has always been to inspire and empower meaningful travel,” said Greg Sullivan, Afar cofounder and CEO. “By embedding Mindtrip’s innovative AI into our Myrtle Beach itineraries—and eventually across Afar.com—we’re making the journey from inspiration to action seamless for travelers.”
What Travelers Can Expect
Visitors to both Afar.com and VisitMyrtleBeach.com will gain access to:
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Trusted Content: Expertly crafted itineraries and ideas highlighting Myrtle Beach’s family fun, golf courses, live entertainment, outdoor adventures, and culinary experiences.
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Real-Time Customization: Interactive tools that adapt recommendations based on personal interests and needs.
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Insider Insights: Expert tips that uncover Myrtle Beach’s hidden gems while simplifying logistics like routes, timing, and reservations.
“Myrtle Beach has endless opportunities to play, relax, and connect,” added Andy Moss, Mindtrip’s cofounder and CEO. “Our collaboration enables visitors to engage directly with local businesses and experiences—creating trips that feel truly their own. We’re excited to see how travelers use these tools to make the most of everything Myrtle Beach has to offer.”
The new Myrtle Beach Journeys itineraries, powered by Mindtrip’s AI, are now live at Afar.com and VisitMyrtleBeach.com.
About Myrtle Beach
Myrtle Beach—affectionately known as The Beach—is the heart of South Carolina’s Grand Strand, a 60-mile stretch of coastline made up of 14 distinct communities. Visitors come for the sunshine and stay for world-class golf, coastal cuisine, vibrant entertainment, and family-friendly attractions. Whether you’re planning a romantic escape or a family adventure, you’ll find your place at The Beach.
For more information, visit VisitMyrtleBeach.com or call (888) MYRTLE-1.
About Mindtrip
Founded in 2023 in Silicon Valley, Mindtrip is an AI-powered travel platform built by seasoned entrepreneurs and passionate travelers. Using proprietary conversational AI and an advanced knowledge base, Mindtrip creates personalized, all-in-one travel experiences that are simple, fun, and accurate. Learn more at Mindtrip.ai or follow on Instagram and TikTok.
About Afar
Afar is an award-winning travel media brand dedicated to inspiring and empowering travelers through meaningful storytelling. Across digital, print, audio, social, and experiential platforms, Afar reaches one of the most influential audiences in travel—encouraging discovery, connection, and positive global impact.
Source: Afar
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