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Home » Articles » Fauchon L’Hotel Paris Survey: What Do Luxury Travelers Want?

Fauchon L’Hotel Paris Survey: What Do Luxury Travelers Want?

by GLO
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Fauchon L’Hôtel Paris’s 2025 survey of luxury travel advisors found that today’s high-end travellers value authentic local experiences and warm, personalized service far more than brand uniformity, loyalty programmes, or social media influence. (Image: Fauchon)

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Fauchon L’Hôtel Paris has turned to the expertise of luxury travel advisors to uncover what clients genuinely look for when choosing a high-end hotel. In the hotel’s recent survey, 100% of advisors agreed that “an authentic sense of place” is more important than a standardized, cookie-cutter brand design. This marks a clear departure from the past, when travellers valued consistency in décor, amenities, and overall experience across global hotel chains.

While hotel location (97.5%) and staff/service quality (82.5%) were rated as top selection criteria, the experiences that clients actually talk about post-trip reveal a different emphasis: nearly 60% highlight the “warm and welcoming service” they received, while only 21.3% mention location.

When it comes to promotions, 70% of advisors said their clients value a complimentary night most, followed closely by VIP amenities. Other deciding factors include enhanced commissions for advisors, percentage discounts, and added food and beverage value.

Despite the dominance of social media in shaping consumer choices, only 30% of clients definitively request a hotel after seeing it online, and just 11.2% are beginning to do so more frequently. Loyalty programmes are losing ground among luxury travellers as well: only 1.3% always request them, while 60% sometimes do, and 35% are not influenced by loyalty offerings at all.

When asked about must-have facilities, spa and fitness services (56.3%), 24-hour room service (51.2%), and fine dining restaurants (46.3%) were the top priorities. Advisors also noted that 90% of clients now travel more often for special occasions such as anniversaries or celebrations. Stay lengths are holding steady for two-thirds of travellers, but nearly one-third are booking longer stays than before.

Fauchon L’Hôtel Paris is already adapting its offerings based on these insights. Its upcoming Festive 2025 packageswill incorporate destination-immersed experiences, and the property is set to expand its spa and wellness services to meet rising demand.

This aligns with the boutique hotel’s positioning. Located on the prestigious Place de la Madeleine in Paris’s 8th arrondissement, Fauchon L’Hôtel Paris is renowned for its bold design, immersive local character, and gastronomic touches. Highlights include the signature Gourmet Bar in each guestroom and the Grand Café Fauchon, which showcases Parisian dining at its best.

The survey reinforces a powerful message for luxury hospitality: today’s travellers are no longer satisfied with uniform luxury. They are seeking authenticity, memorable service, and experiences that reflect the soul of a destination.

Source: Fauchon L’Hôtel Paris

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