LOYALTY RESEARCH, THEORY & SURVEYS

Fast-Casual Chains Turn Their Loyalty Focus to the in-Restaurant Experience

As restaurants grapple with declining foot traffic, several fast-casual chains such as Sweetgreen, Noodles & Company, and Panera Bread are extending their loyalty initiatives beyond the digital realm and into their physical establishments. Sweetgreen, a health-oriented fast-casual brand with over 200 locations, announced plans to expand its Sweetpass loyalty program,…