With an ambitious goal to carry 30 million people annually by 2030 and become the cornerstone of sustainable travel in Europe, Eurostar Group, which includes Thalys and Eurostar, unveiled the new brand to advance the business. Eurostar was chosen because of its focus customer recognition on a European and global scale, notably in foreign markets, which continue to be a growing demand for high-speed rail services.
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GLOThroughout an era when customers are eager to have more environmentally friendly travel options, Eurostar Group hopes to launch a new era of unparalleled high-speed rail connection in Europe under a single brand. The carbon footprint of a passenger on a flight from London to Amsterdam is equal to seven Eurostar trips,* and since Eurostar is the largest international high-speed rail network in Western Europe, connecting 245 million people across five countries, there is enormous potential to promote the modal shift to sustainable travel.
From October 2023, travellers travelling with the Eurostar Group will have access to a single loyalty programme that covers all of the destinations on the present Eurostar and Thalys networks, as well as a single website and booking system. Continental travellers will find it easier to book direct and connecting flights to London as a result, and visitors from the UK will benefit from quick, seamless connections between London and German cities like Cologne.
