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Home » Articles » Epos Direct Launches Smart Loyalty Rewards Module to Boost Customer Retention

Epos Direct Launches Smart Loyalty Rewards Module to Boost Customer Retention

by GLO
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The new module seamlessly integrates with Epos Direct’s existing EPOS platforms, enabling business owners to design custom loyalty programmes, track customer behaviour, and encourage repeat purchases — all directly from the till, without the need for complex third-party integrations.

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Epos Direct, one of the UK’s leading providers of electronic point-of-sale (EPOS) solutions, has officially unveiled its Smart Loyalty Rewards Module — an intelligent, fully integrated system designed to help retailers and hospitality businesses turn one-time shoppers into loyal, returning customers.

The new module seamlessly integrates with Epos Direct’s existing EPOS platforms, enabling business owners to design custom loyalty programmes, track customer behaviour, and encourage repeat purchases — all directly from the till, without the need for complex third-party integrations.

“Our Loyalty Module empowers retailers to turn everyday transactions into lasting relationships,” said Manoj Jethwa, CEO of Epos Direct.
“It’s not just about collecting points; it’s about creating meaningful connections that drive long-term business growth.”

A Smarter Way to Reward Loyalty

With the Smart Loyalty Rewards Module, customers can automatically earn and redeem points with every purchase, across single or multiple store locations. Retailers can customise earning structures — such as “£1 = 1 point” — or implement tiered reward systems that recognise and incentivise their most valuable customers.

Beyond point collection, the system delivers deep insights into customer behaviour, enabling retailers to analyse spending patterns, redemption trends, and engagement levels. This data-driven approach helps businesses identify their most loyal shoppers and tailor their offers for maximum impact.

Built-In Marketing for Ongoing Engagement

Epos Direct’s Smart Loyalty Rewards Module goes beyond rewards management by integrating email and WhatsApp marketing tools, allowing businesses to send personalised promotions, event invitations, and product updates directly to their customers.

A powerful campaign analytics dashboard provides visibility into engagement metrics, helping retailers refine their marketing strategies and maximise ROI on every campaign.

Multi-Store and Multi-Channel Capability

Designed for multi-branch operations and franchises, the module ensures real-time synchronisation of customer data across all store locations. This means customers can enjoy a seamless loyalty experience — earning and redeeming rewards no matter where they shop within the brand’s network.

“Businesses using our loyalty module see a measurable increase in repeat transactions and customer retention,” added Jethwa.
“It’s the simplest, smartest way to reward loyalty while boosting overall revenue.”

About Epos Direct

Epos Direct is a global leader in electronic point-of-sale technology, serving thousands of retail and hospitality businesses worldwide. Renowned for innovation, reliability, and user-focused design, Epos Direct delivers cutting-edge solutions that streamline operations, enhance customer experience, and drive sustainable business growth.

Source: Epos

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