Consumer behavior is shifting rapidly as shoppers embrace AI in their purchasing journeys. According to McKinsey, over 25% of Gen Z consumers have already used AI tools to help make purchasing decisions, a number that's expected to rise quickly in the next 12 months. Envive is helping brands by building a reinforcement learning-based intelligence layer that learns from every user behavior and orchestrates cooperative, brand-aligned agents to drive outcomes across the funnel.
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GLOEnvive AI, the intelligence layer for the future of digital commerce, announced the close of its $15 million Series A round led by Fuse VC today, bringing total funding to $20 million. The company is pioneering a new era of brand-safe, self-improving AI agents designed to drive every customer interaction towards business outcomes, enabling performance and growth at scale.
Consumer behavior is shifting rapidly as shoppers embrace AI in their purchasing journeys. According to McKinsey, over 25% of Gen Z consumers have already used AI tools to help make purchasing decisions, a number that’s expected to rise quickly in the next 12 months. This shift has created a new imperative: brands must become agentic themselves to thrive in this future. Envive is helping them by building a reinforcement learning-based intelligence layer that learns from every user behavior and orchestrates cooperative, brand-aligned agents to drive outcomes across the funnel.
“We have all experienced the fatigue of endlessly scrolling a website looking for the perfect item. Consumers deserve a better online shopping experience, and with Envive AI, brands can finally deliver that to their customers,” said Cameron Borumand, General Partner at FUSE.
“Commerce is entering the agentic era,” said Aniket Deosthali, CEO and co-founder of Envive AI, who previously led generative AI at Walmart. “Brands need more than just wrappers around LLMs. They need a system that continuously learns from real-world behavior and drives the outcomes they care about. That’s what we are building: self-improving agents with performance, control, and safety at their core.”
Envive integrates signals from every user touchpoint across the stack: awareness, browse, consideration, and post-purchase, then intelligently directing action in real time. These agents are not siloed; they are cooperative, sharing context and adapting together to optimize outcomes across the customer journey. As foundation models advance, this intelligence layer grows in capability, enabling brands to orchestrate simple actions today and multimodal experiences tomorrow.
“In an AI-driven future, I believe retailers need to balance innovation with responsibility and Envive provides the only platform designed from the ground up to meet this need,” said Sri Chandrasekar, Managing Partner at Point72 Ventures, an early investor in Envive AI. “I think their combination of advanced AI expertise and retail execution makes them uniquely positioned to lead the industry.”
Envive’s agentic growth engine has already helped iconic brands like Spanx, Supergoop!, Coterie, and Wine Enthusiast materially increase onsite conversion, elevate rankings in generative search, and drive retention across the customer journey. Envive is scaling rapidly, with 5x growth projected in 2025.
Backed by Fuse VC, Point72 Ventures, and the AI2 Incubator. The founding team blends deep AI pedigree and commerce experience:
Iz Beltagy, Chief Scientist, creator of AI2’s OLMo
Matt Peters, Chief Architect, inventor of ELMo
Sameer Singh, CTO and reinforcement learning researcher
Aniket Deosthali, CEO, former Gen AI leader at Walmart
“Our mission is simple: build agents that learn in the real world and drive outcomes,” said Deosthali. “We are just getting started, but the future is already here.”
About Envive AI
Founded in 2023 and based in Seattle, Envive AI builds the intelligence layer for commerce. Envive powers self-improving, brand-safe AI agents that optimize for revenue, customer loyalty, and discoverability across search, sales, content, support, and beyond. By integrating every interaction into a seamless learning and action system, Envive transforms static websites into living commerce platforms. Brands adopting Envive benefit from control, performance, and safety at scale.
SOURCE Envive AI
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