Ad-Panel
Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Emirates debuts stylish new uniform for its elite Premium & VIP Passenger Services team

Emirates debuts stylish new uniform for its elite Premium & VIP Passenger Services team

by GLO
0 comments

Emirates has officially debuted a new uniform designed for its Premium & VIP Passenger Services team, who are responsible for the seamless transfer of Premium & VIP personnel through Dubai International Airport (DXB). The new uniform has echoes of the iconic Emirates cabin crew look, however, exclusively represents Emirates’ elite unit that caters to high profile customers.

Emirates

(Image Source)

Emirates

Emirates has officially debuted a new uniform designed for its Premium & VIP Passenger Services team, who are responsible for the seamless transfer of Premium & VIP personnel through Dubai International Airport (DXB). The new uniform has echoes of the iconic Emirates cabin crew look, however, exclusively represents Emirates’ elite unit that caters to high profile customers.

A new look for an elite team

Emirates’ Premium & VIP Passenger Services in Dubai are a busy and in-demand team, with Dubai being lauded as the premier destination for high-net-worth individuals and a central hub for world class meetings, incentives, conferences and events. The sophisticated uniform introduced at Emirates’ hub reflects the elevated service and attention to detail offered to Premium & VIP customers, as they arrive to Dubai or transit through.

Designed in-house by Emirates’ uniform standards team, there are 3 different variations of the uniform – a stylish A-line skirt suit for ladies, a chic pant suit for ladies, and a tailored 3-piece suit for gentlemen. Just like the cabin crew uniform, the VIP Passenger Services uniform is designed in the shade of warm sand, symbolising the desert dunes of the United Arab Emirates, with a subtle red collar and matching cuffs for ladies. The suit is accented by the iconic Emirates red hat with a gold pin showcasing the Emirates logo, and an elegantly draped cream-coloured chiffon scarf, representing the local culture. The look is completed with red leather shoes and matching handbags where Ambassadors can carry iPads and essential documents for their clientele. In the VIP Passenger Services ladies uniform – fans will notice a red pleat in the A-line skirt, allowing the busy Ambassadors to walk comfortably around the vast airport, and a red leather belt at the waist adding a stylish touch. The menswear is tailored to perfection and made to measure for each Ambassador, featuring a jacket, pants and waistcoat, accented with a red pocket square and muted tie.

Managing high profile VIP travellers and First Class connecting passengers

The 145-strong team at Emirates have been meticulously trained to handle high profile VIP passengers, as well as Premium First Class connecting passengers at Dubai International Airport, offering their exceptional service and hospitality to more than 150,000 Premium and VIP passengers annually.

Within the total team of 120 Ambassadors and additional operational staff at the Control Centre – there are more than 50 different nationalities speaking a myriad of languages to the international First-class connecting passengers and VIPs, across various areas of Dubai International Airport.

VIP Passengers departing Dubai, flying into Dubai and transiting through can include all kinds of dignitaries and heads of state from members of Royal families worldwide, Presidents and Former Presidents, international Ministers, Ambassadors, celebrities and public personalities, athletes and actors, and even globally recognised influencers and vloggers. As well as regular VIP travel which occurs throughout the year, the VIP Passenger Services team also carefully plans and prepares for an international calendar of notable events with high levels of VIP travel, like the World Government Summit, Formula 1, Dubai World Cup and Dubai Film Festival, as well as events on the global stage, from the World Sports Events, G20 Summit, EXPO 2025 to the G7 Summit and the World Sustainable Development Summit.

First Class passengers also enjoy a seamless transit experience in Dubai. As connecting travellers, they benefit from dedicated services such as expedited security and escorts to their departure lounge.

A day in the life of a Premium & VIP Ambassador

For the Emirates’ Premium & VIP Passengers Services team, the day begins with a briefing at the Control Centre, detailing the total number of Premium and VIP movements expected during the shift. The core operations consists of two teams, with one team managing the Premium First-Class connecting customers at the airside of the airport, and the other managing the high-profile VIP customers.

The VIP team focuses on managing pick-ups, drop-offs, check-in, airport transportation, lounge access and departures, connections and arrival formalities for VIP passengers, ensuring their journey is as smooth as possible with privacy and security as high priority. The team coordinates seamless connections, navigating the complexities of airport operations with precision and care, usually within significant time constraints.

The Premium team excel at delivering a first-class experience for connecting customers, encompassing a range of services from personalised greetings upon arrival, expedited security checks through fast-track lanes, and premium transfers utilizing Mercedes Viano or buggies based on gate distances and connection times.

Throughout the day, both the Premium & VIP Passenger Services team show their honed skills in handling the unexpected, from last-minute itinerary changes to unforeseen challenges, they activate swift critical thinking skills and proactive measures to prevent delays.

(Image Source)

 

 

 

 

 

 

 

 

 

 

As the day draws to a close, the team maintains the same level of focus, finalising daily operational reports and preparing the incoming shift with necessary updates, ensuring continuity and consistency in service. Through teamwork, meticulous planning, and a commitment to excellence, the Premium & VIP Passenger Services team keep the operation running like clockwork—delivering Emirates’ world class hospitality to distinguished customers.

Note to Editors: The services of the Premium & VIP Passenger Team are not available to book and are complimentary. Premium Services are provided for First Class connecting passengers at Dubai International Airport, whereas VIP Services are provided at the discretion of Emirates’ VIP Management team based on eligibility criteria.

 

(Image Source)

 

(Image Source)

 

(Image Source)

Source: Emirates 

Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.