The project will serve as an opportunity for companies and brands to secure naming rights for Emarat's service stations located in strategic locations in Dubai and the Northern Emirates. This step aims to establish an innovative business model focusing on customer happiness and satisfaction.
(Image Source)
EmaratEmirates General Petroleum Corporation (Emarat) has launched the first of its kind project in the UAE and globally, under the name ‘The Landmark’. The project will serve as an opportunity for companies and brands to secure naming rights for Emarat’s service stations located in strategic locations in Dubai and the Northern Emirates. This step aims to establish an innovative business model focusing on customer happiness and satisfaction.
The project, which was launched at an official ceremony held at the Museum of the Future in Dubai, represents a strategic milestone among fuel station companies in the UAE and the world by introducing a new model for strategic partnerships between Emarat and its partners. This is based on Emarat’s approach to providing value-added services to customers, enhancing their experiences, and elevating the quality of services provided to the public.
(Image Source)
The project will go beyond providing sponsorship opportunities to Emarat’s partners towards solidifying its presence as a comprehensive platform contributing to enhancing business models and elevating services provided to customers. As such, Emarat stations will become a new landmark that enriches customers’ experience and takes it to new heights.
The project expands the presence of both local and international brands and is in line with Emarat’s strategic efforts to accelerate and support the UAE’s advancement towards the future. The project provides an innovative business platform for companies to reach customers and deliver valuable services that meet the high standards of excellence set by the UAE.
Cementing Emarat’s Position as a Key Industry Player
His Excellency Eng. Ali Khalifa Al Shamsi, Director General of Emarat, said: “We are proud to launch this strategic project, which positions Emarat as a pioneer in adopting an innovative customer-centric model based on scientific research and feasibility studies. This project underscores our commitment to serving the UAE and elevating the presence of its business community.”
“The Landmark goes beyond being just a commercial venture as it represents a strategic ecosystem that establishes a unique partnership model where customers are prioritized and recognized as key contributors to our success, as well as important economic and investment players that boost the attractiveness of Dubai and the UAE. The project places Emarat at the forefront of oil and gas companies in the UAE and the wider region”, Al Shamsi added.
“Since its inception more than four decades ago, Emarat has been committed to achieving our wise leadership’s vision and priorities by focusing on enhancing its operations and elevating its brand, which has a long heritage built through strong partnerships. In doing so, we maintain our focus on delivering exceptional services in our network while ensuring the highest levels of quality for customers”, Al Shamsi concluded.
‘The Landmark’ will empower partners to elevate their presence through long-term investment opportunities, delivering services and leveraging spaces and assets that offer them with exclusive opportunities to reach service stations’ users in an unprecedented approach. This is in addition to leveraging the strategic locations of the service stations and its facilities to provide services to their customers according to the highest standards”.
Source: Emarat
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
