Emarat has partnered with AW Rostamani Group to combine fuel retail and automotive expertise, offering UAE customers integrated loyalty rewards, seamless fleet fueling, and co-branded experiences that make every journey easier and more rewarding.
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EmaratEmarat has joined forces with AW Rostamani Group to enhance customer value, streamline fleet operations, and integrate loyalty across its services in the UAE. The collaboration aims to combine Emarat’s extensive retail network with AW Rostamani’s automotive expertise, offering benefits such as loyalty program integration, seamless fueling for fleets, and co-branded experiences for motorists.
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Image: Emarat
What the Partnership Will Deliver
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Loyalty Integration: Members of Emarat’s and AW Rostamani’s loyalty offerings will likely see benefits crossing both brands, such as earning and redeeming points or rewards at Emarat service stations and AW Rostamani automotive-related touchpoints.
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Fleet Fueling Solutions: Businesses running vehicle fleets under AW Rostamani’s management are expected to receive more efficient and convenient fueling options—possibly in the form of specialized cards, volume discounting, or priority services at Emarat locations.
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Co-branded Customer Experience: Co-branded services, joint promotions, and enhanced customer engagement are part of the plan—making the overall motoring and fueling journey more seamless and rewarding for vehicle owners and fleet operators alike.
Strategic Context
AW Rostamani is a diversified UAE conglomerate with strong operations in automotive, among other sectors. Its automotive arm handles sales, aftersales, and customer service for major vehicle brands. Emarat, meanwhile, is a well-known fuel and retail operator with a widespread presence of service and retail outlets across the UAE. By leveraging each other’s strengths, the partnership addresses customer demand for more convenience, greater rewards, and better service continuity.
Broader Implications
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For consumers, the joint offering promises more value for everyday spending—fuel, maintenance, purchases—along with elevated service experience.
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For business customers and fleets, this development could reduce operational friction and total cost of ownership by integrating fuel, loyalty, and automotive servicing in a more unified fashion.
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The digital engagement angle likely will factor strongly, with apps or customer portals facilitating loyalty tracking, redemption, and possibly predictive offers based on travel or maintenance behavior.
Source: Emarat / GLO
