Eagle Eye has been selected by Wakefern Food Corp. to modernize its loyalty strategy with an AI-powered, omnichannel platform launching in mid-2026. The new MACH-certified system will replace POS-based loyalty, enabling centralized management, real-time personalization, and scalable promotions across Wakefern’s 380+ supermarkets, driving customer engagement, incremental sales, and supplier-funded opportunities. (Image: Eagle Eye)
Eagle Eye22 February 2026
Eagle Eye, a global SaaS and AI technology provider specializing in loyalty, personalized promotions, and omnichannel marketing for retail, travel, and hospitality brands, has been chosen by Wakefern Food Corp., the largest retailer-owned supermarket cooperative in the United States, to modernize and accelerate its loyalty strategy. The new AI-powered engagement program is scheduled to launch in mid-2026.
Wakefern will implement Eagle Eye’s MACH-certified loyalty and personalization platform, transitioning away from a traditional POS-led loyalty model to a more agile, scalable, and future-ready omnichannel solution. The platform will centralize loyalty operations across all Wakefern banners within a single intuitive system, eliminating the need for complex custom development.
Through this partnership, Wakefern’s marketing teams will be able to rapidly create, deploy, and refine loyalty and personalization campaigns while maintaining consistency and governance across its extensive retail network — a crucial capability given the cooperative’s scale.
Jeff Baskin, Chief Revenue Officer at Eagle Eye, said the collaboration will help build a powerful loyalty engine that delivers flexible, highly personalized customer experiences. He emphasized that the platform combines proven AI capabilities with rapid implementation and scalability.
Driving Unified Loyalty Across the Largest Retailer-Owned Grocery Network in the U.S.
Wakefern is a cooperative of independent member companies operating more than 380 supermarkets across nine East Coast states. Its banners include ShopRite, Price Rite Marketplace, The Fresh Grocer, Fairway Market, Gourmet Garage, Di Bruno Bros., and Morton Williams. Given this broad footprint, delivering consistent customer and loyalty experiences across banners is a strategic priority.
Unlike legacy POS-based systems that primarily focus on in-store interactions, Eagle Eye’s platform supports a seamless omnichannel customer journey. By replacing its existing POS-driven loyalty technology, Wakefern is equipping itself with real-time engagement capabilities that extend beyond checkout and into every customer touchpoint — whether in-store, online, or mobile.
As part of the rollout, Wakefern will utilize Eagle Eye’s AI-driven personalization tools to provide real-time targeted offers, gamified promotions, and scalable engagement programs. These initiatives are designed to drive incremental sales while opening additional opportunities for supplier-funded campaigns.
Darren Caudill, Chief Sales Officer at Wakefern Food Corp., said Eagle Eye stood out for both its advanced technology and collaborative approach. He noted that the partnership will enhance customer experience, increase sales, and create added value for CPG partners — benefiting the entire retail ecosystem.
Leveraging Global Retail Expertise
Wakefern selected Eagle Eye based on its track record supporting major international retailers. By integrating loyalty and personalization into a single platform, Wakefern aims to deepen customer relationships while unlocking new ways to collaborate with supplier partners.
Jeff Baskin added that the partnership represents an important step in evolving Wakefern’s loyalty and personalization capabilities for the long term.
About Eagle Eye
Eagle Eye is a SaaS and AI company helping retail, travel, and hospitality brands build sustainable customer loyalty through real-time, personalized, omnichannel marketing. Its platform combines highly flexible loyalty and promotion functionality with advanced AI to deliver individualized engagement at enterprise scale.
The company works with leading global retailers including Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, and Woolworths Group. Each week, more than one billion personalized offers are delivered through its platform, managing over 700 million loyalty member wallets worldwide.
Eagle Eye’s API-based, cloud-native technology is MACH Alliance certified and recognized by major industry analysts such as Gartner, Forrester, IDC, and QKS.
About Wakefern Food Corp.
Founded in 1946 by eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Today, its member families independently own and operate hundreds of supermarkets under banners including ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, Di Bruno Bros., and Morton Williams across New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire, and Rhode Island.
Source: Eagle Eye
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