Hyundai Motor America is steering loyalty in a fresh direction with its new Hyundai Rewards program—designed to reward real-world engagement rather than just purchases. Launched in July 2025, this program is free to join via users’ MyHyundai accounts and is open to both new and existing vehicle owners.
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Hyundai GroupHyundai Rewards: A Smarter Way to Earn
Hyundai Motor America is steering loyalty in a fresh direction with its new Hyundai Rewards program—designed to reward real-world engagement rather than just purchases. Launched in July 2025, this program is free to join via users’ MyHyundai accounts and is open to both new and existing vehicle owners.
Three Tiers, Real Rewards
The program is built around three tiers—Silver, Gold, and Blue—with Silver granted instantly upon sign-up. Progressing to Gold or Blue depends on owners taking actions they likely already perform, such as:
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Completing scheduled maintenance
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Addressing recall or service campaigns
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Subscribing to or using Bluelink services (like Remote Start, Diagnostics)
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Utilizing Digital Key features
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Leasing or purchasing a new or certified pre-owned Hyundai (this pathway offers an automatic tier upgrade).
Perks by Tier
Rewards escalate in value with each tier, especially for EV owners:
| Tier | ICE Vehicle Discount | Electric Vehicle Discount | Bluelink Services Discount |
|---|---|---|---|
| Silver | $250 | $250 | 50% off |
| Gold | $300 | $300 | 50% off |
| Blue | — | $400 | 60% off |
Note: The Blue tier’s ICE vehicle discount wasn’t clearly stated, implying it may not offer one.
Why This Program Works
1. Simplicity & Accessibility
There’s no points system, no credit checks, and no credit card requirements—making it straightforward and approachable for everyday owners.
2. Engagement Matters
By awarding tier progression based on actual ownership actions—like maintenance or digital tool use—Hyundai encourages ongoing engagement and brand loyalty. This rewards proactive owners without pushing gimmicks.
3. Dealer Benefits
For service departments, this creates easier customer retention: “Come in for your recall and level up your rewards.” It also adds personal value during sales conversations, positioning loyalty as a tangible benefit.
4. Tailored Value
Especially for EV users, the program offers meaningful savings—up to $400 off an electric vehicle and 60% offconnected services—making digital engagement pay off in real dollars
Points to Watch
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The program is currently active through 2025, with Hyundai leaving the door open to modify or end it at any time.
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Some exclusions apply—fleet vehicles, service demos, final-pay units, and Hyundai Circle Plan sales may not be eligible.
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Bluelink discounts apply only to new subscribers—not for those already benefiting from free trials or paid access
Hyundai’s Rewards program stands out in the auto loyalty world by rewarding the ownership journey—not just purchases. Its tier-based system is intuitive, inclusive, and potentially quite rewarding for drivers who stay connected. Whether it’s a routine service visit or making full use of Bluelink’s features, the program lets owners drive their way to better benefits.
Source: Hyundai / GLO
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