Marking the next phase of the DFS Anthem Experience, DX Rewards is an online loyalty marketplace that integrates seamlessly with retailers' existing providers and programs to offer a personalized, app-like experience at the pump.
(Image Source)
GLODover Fueling Solutions (“DFS”), a part of Dover and a leading global provider of advanced customer-focused technologies, services and solutions in the fuel and convenience retail industries, today announced the launch of DX Rewards™, a groundbreaking loyalty offering available through the DFS Anthem UX® platform-based dispensers.
Marking the next phase of the DFS Anthem Experience, DX Rewards is an online loyalty marketplace that integrates seamlessly with retailers’ existing providers and programs to offer a personalized, app-like experience at the pump. Consumers are prompted to enter their phone number or loyalty ID to sign in as they fuel up, while nonmembers can enter their phone number to auto-enroll in the rewards program. Members can access personalized offers, redeem rewards and even play games to earn additional points.
“Loyalty programs, evolving consumer preferences and heightened expectations have been central topics in industry conversation for the past few years, but now we are turning talk into action. DX Rewards will help retailers drive incremental indoor sales,” said John Morris, Senior Director, Product Innovation at Dover Fueling Solutions. “DX Rewards engages with the fueling customer directly on the Anthem UX display, where ROI has shown to be the highest. We are excited to help retailers elevate their existing loyalty programs in such an impactful way.”
The DFS Anthem Experience encompasses a range of innovative features available through the DFS Anthem UX platform, all designed to enhance the fueling experience. This includes DX Promote media, local traffic and weather, our pump-side, self-ordering solution DX Market™ powered by GRUBBRR® that enables consumers to order food and products from the convenience store, and now DX Rewards, an unmatched loyalty experience.
“We’re always looking for ways to meet our customers where they are and offer an exceptional experience,” said Kristin Ghere, Director of Marketing and Brand Management at Jump Start Stores. “DX Rewards is helping us achieve our vision of a cohesive, omni-channel loyalty program. It’s a win-win for both Jump Start and our customers. By providing a frictionless fueling experience and tailored rewards, we’ll engage our customers in a more meaningful way, effectively driving increased foot traffic inside our stores.”
DX Rewards is debuting at Jump Start Stores, where it will elevate Jump Start’s current rewards experience created by their loyalty partner, Velocity Logic Group. Deployment is performed remotely and will not disrupt site operation.
“By presenting personalized videos, offers, clubs and rewards directly on the dispenser during fueling, we’re able to take Jump Start Rewards to the next level,” said Vik Mehta, Velocity Logic Group’s Head of Sales. “Creating a powerful app on the DFS Anthem UX platform was fast and easy. We even integrated DX Promote media content seamlessly into our app thanks to the technology available from DFS.”
Visit https://www.doverfuelingsolutions.com/solutions/consumer-experience/dx-rewards to learn more.
About Dover Fueling Solutions:
Dover Fueling Solutions® (DFS) is part of Dover Corporation and a leading provider of advanced energy dispensing equipment, electronic automation, point-of-sale and payment systems, automatic tank gauging and subscription solutions to fueling and convenience retail customers worldwide. Comprised of brands Wayne Fueling Systems, Tokheim®, OPW®, ClearView, PetroVend®, ProGauge, Fairbanks, AvaLAN Networks™, LIQAL and Bulloch Technologies®, DFS is dedicated to offering a broad range of solutions that power vehicles, including conventional fuel and clean energy products that support gasoline, diesel, bio-diesel and ethanol as well as LNG, H2, LPG, CNG and EV chargers. Headquartered in Austin, TX, DFS has a strong global manufacturing and technology development presence, including facilities in Brazil, Canada, China, India, Italy, Poland, Belgium, the Netherlands, the United Kingdom and the United States.
About Dover:
Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 24,000 employees takes an ownership mindset, collaborating with customers to redefine what’s possible. Headquartered in Downers Grove, Illinois, Dover trades on the New York Stock Exchange under “DOV.” Additional information is available at dovercorporation.com.
SOURCE Dover
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
