New loyalty, marketing, and website tools, plus flexible plans, help restaurants grow sales on their most profitable channels, both online and in-store
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GLODoorDash announced a major expansion of its Commerce Platform with a suite of new tools designed to help restaurants grow direct sales and deepen customer relationships across their own channels, including their websites, apps, and in-store experiences. Built on the same infrastructure that powers millions of daily DoorDash Marketplace orders, the enhanced platform gives restaurants everything they need to build their brand, boost profitability, and deliver seamless customer experiences at scale, while maintaining control over their customer journey.
“A customer orders on DoorDash. Days later, they visit the restaurant and earn loyalty points. The following week, they get an email about a weekend special and place a pickup order through the restaurant’s website. That’s a fully connected commerce experience,” said Casey North, Vice President DoorDash Commerce Platform. “With the evolved DoorDash Commerce Platform, we’re giving restaurants the tools to own that journey – building loyalty, driving repeat sales, and growing their most profitable channels.”
What’s New: Tools Built for Omnichannel Growth
Loyalty, Everywhere: This first-of-its kind loyalty program rewards guests whether they order from a restaurant’s own app or website, the DoorDash Marketplace, or in-store – helping merchants grow their base of regulars and guests earn rewards faster, regardless of ordering channel.
No POS integration is required. Merchants can choose between visit-based or spend-based rewards, and customers simply link their card to start earning.
“DoorDash has always been more than a platform—they’re a true partner. When we transitioned to Online Ordering, we knew this would deepen our relationship with DoorDash. What started as a solution to fully integrate online orders quickly evolved into a seamless, omni-channel loyalty strategy that connects our customers online and in-store,” said Jonna Pajanen, Head of Operations at Lil Woody’s. “DoorDash made it easy to integrate loyalty into every channel, without juggling vendors or adding complexity.”
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A Free Website, Built and Maintained by DoorDash with Zero Effort: Using the menu, branding, and images already on DoorDash, restaurants can instantly launch a high-converting, SEO-optimized website, no backend work required. Based on DoorDash data, merchants who implement a Smart “Order Now” button and a customizable pop-up can significantly increase their web sales. A polished website enhances a merchants’ digital presence, builds credibility, and boosts online discoverability, helping more diners find and order their favorite food.
Source: DoorDash
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