In a strategic move to bolster subscriber engagement and retention, Disney+ has introduced 'Perks,' an always-on loyalty program offering a suite of exclusive benefits to its U.S. subscribers. Launched on May 29, 2025, the program aims to provide added value through discounts, sweepstakes, and unique experiences, with plans for international expansion later this year.
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GLOIn a strategic move to bolster subscriber engagement and retention, Disney+ has introduced ‘Perks,’ an always-on loyalty program offering a suite of exclusive benefits to its U.S. subscribers. Launched on May 29, 2025, the program aims to provide added value through discounts, sweepstakes, and unique experiences, with plans for international expansion later this year.
A Diverse Array of Subscriber Benefits
At its inception, the ‘Perks’ program offers Disney+ and bundle subscribers access to a variety of rewards:
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A six-month complimentary DashPass membership from DoorDash.
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Discounts including 20% off on adidas.com and in the adidas app, and 15% off purchases at Funko.com and Loungefly.com.
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Free trials such as a three-month CLEAR+ membership and a two-month Super Duolingo subscription.
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Exclusive sweepstakes entries, including chances to attend the world premiere of Freakier Friday and win a four-night cruise on the Disney Destiny, the newest ship in the Disney Cruise Line fleet.
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Digital perks like early access to Disney Pinnacle by Dapper Labs, a monthly Mystery Capsule, and in-game rewards for Disney Emoji Blitz, MONOPOLY GO!, and Star Wars™ games.
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Special summer savings at Walt Disney World® Resort, with rates starting from $99 per night at select Disney Resorts Collection hotels for stays of two nights or longer.
Subscribers can access these benefits by logging into their Disney+ account and visiting the ‘Perks’ section on the platform.
Complementary Hulu Perks
Starting June 2, Hulu will introduce its own set of perks, available to both standalone and Disney+ bundle subscribers. These will include weekly offers such as chances to win tickets to events like Lollapalooza and Comic-Con® in San Diego, as well as discounts from partners like Microsoft, Pure Green, and LG Electronics.
Enhancing Subscriber Value
Samantha Rosenberg, Executive Vice President of Marketing at Disney+, emphasized the company’s commitment to rewarding its subscribers: “Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+.” The program is designed to provide ongoing value and unique experiences that only Disney can offer.
Looking Ahead
With the launch of ‘Perks,’ Disney+ sets a new standard in the streaming industry for subscriber engagement. By offering a blend of tangible rewards and exclusive experiences, the platform aims to deepen its relationship with viewers and enhance the overall value of its subscription service.
For more information and to explore current offers, subscribers can visit the official Disney+ Perks page.
Source: Disney+
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