This latest development reinforces both Dialog Axiata and SriLankan Airlines’ shared vision of providing their loyal customers with seamless and rewarding experiences, making it easier than ever to maximize the benefits of their loyalty points.
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GLOSri Lanka’s leading connectivity provider, Dialog Axiata PLC, has strengthened its collaboration with SriLankan Airlines by launching a new feature that enhances the flexibility of the FlySmiLes loyalty programme. Previously, members could only convert Star Points into FlySmiLes miles. However, with this latest update, they can now also exchange their FlySmiLes miles for Star Points, enabling a two-way conversion. This enhancement offers members greater choice and expanded redemption options, reinforcing both brands’ dedication to delivering superior value and convenience to their customers.
With this upgraded feature, FlySmiLes members can leverage their miles to access a variety of exclusive benefits. These include redeeming Star Points for Dialog products and services, settling bills, purchasing devices and accessories, and enjoying special offers at partner outlets across the country. This initiative is designed to enrich the loyalty experience, aligning with Dialog’s commitment to providing exceptional rewards and seamless access to benefits.
Ayomal Gunasekera, Assistant Vice President – Group Loyalty & Club Vision at Dialog Axiata PLC, expressed enthusiasm about the initiative, stating, “We are delighted to further strengthen our partnership with SriLankan Airlines and its FlySmiLes programme. By introducing two-way conversion, we empower our customers with more flexibility and rewarding experiences, reaffirming our commitment to delivering unparalleled benefits.”
Dimuthu Tennakoon, Head of Worldwide Sales and Distribution at SriLankan Airlines, echoed this sentiment, emphasizing the strategic importance of the collaboration. “This new feature marks a significant enhancement in our partnership with Dialog Axiata PLC. While members could already convert Star Points into FlySmiLes miles, they can now also convert their miles into Star Points, unlocking even more privileges. This initiative underscores our ongoing commitment to enriching the FlySmiLes loyalty programme and ensuring our members enjoy greater value.”
This latest development reinforces both Dialog Axiata and SriLankan Airlines’ shared vision of providing their loyal customers with seamless and rewarding experiences, making it easier than ever to maximize the benefits of their loyalty points.
Source: Dialog Axiata
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