The multi-partner bonus program is expanding its online portfolio and entering into a premium online partnership with the multichannel retailer Weltbild. Starting April 4th, 2023, participants in the DeutschlandCard program can collect points when shopping online at Weltbild.
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GLOWeltbild is one of the largest retailers of media and non-media products in Germany, Austria, and Switzerland. Customers can expect an attractive range of media, decoration and gift ideas, home and living products, children’s clothing, plants and garden articles, as well as products related to wellness and health. From early summer, watches and jewelry from the trendy brand Paul Valentine will also be available. Weltbild, part of the Weltbild D2C Group, is increasingly transforming into a manufacturer of popular and high-quality own-brand products. Nine million customers annually appreciate the offerings from the Weltbild Group. All products are available through Weltbild.de, social media, the branches, and the catalog.
“We are pleased that this partnership is now accessible to our participants. The broad range of Weltbild products can be perfectly integrated into our portfolio, and we can offer our customers an even more diverse range of products,” says Detlev Rubant, CEO of DeutschlandCard GmbH.
Christian Sailer, CEO of the Weltbild D2C Group, is excited about the start of the DeutschlandCard program at Weltbild: “With this cooperation, we are expanding our reach even further. 20 million people in Germany own a DeutschlandCard. Through our partner’s extensive network, we can reach new target groups and inspire them with our attractive offers of gifts and beautiful things for the home. Through joint exciting promotions, we want to better serve the needs of new and existing customers.”
For 15 years, participants in the DeutschlandCard program have been able to collect bonus points when shopping in brick-and-mortar and online stores. Now Weltbild is also one of the shopping destinations for points collectors. Christian Sailer sees the DeutschlandCard program as one of the largest bonus programs in Germany and an important tool for further strengthening customer loyalty and providing added value to Weltbild customers.
About Weltbild D2C Group: Weltbild D2C Group (with approximately 500 million euros in revenue in 2020) with its brands Weltbild, teNeues, Kinderwelt tausendkind, Gärtner Pötschke, Orbisana, Jokers, bücher.de, D2C digital/Papagei, and D2C ReCommerce, is one of the largest multi-channel retailers in the field of media and non-media products in the DACH region. The brand Weltbild acts as a multi-channel provider (catalog, online, brick-and-mortar stores, and social media) and enables shop-in-shop strategies for its own brands as well as brands of cooperation partners with complementary assortments. For its customers, Weltbild creates themed worlds that combine publishing products and selected non-media assortment. The online shop of Weltbild was awarded the “Top Online Shop 2022” seal for customer satisfaction by ServiceValue and Deutschlandtest.
About Droege Group: Droege Group (founded in 1988) is an independent investment and consulting firm that is fully family-owned. The company operates as a specialist for customized transformation programs with the goal of increasing the company’s value. The Droege Group combines its family-owned company structure and capital strength into a family-equity business model. The group invests equity in “special opportunities” with a focus on medium-sized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle of “implementation – according to all the rules of the art,” the group is one of the pioneers of implementation-oriented corporate development. The entrepreneurial platforms of the Droege Group are oriented towards long-term megatrends. Enthusiasm for quality, innovation, and speed determines the company’s development. The Droege Group has successfully positioned itself nationally and internationally in the market and is operationally active with its entrepreneurial platforms in 30 countries.
About DeutschlandCard: DeutschlandCard is one of the largest multi-partner bonus programs and at the same time one of the most wide-reaching multichannel marketing platforms in Germany. Through comprehensive data excellence, outstanding multichannel reach, and state-of-the-art, high-performance systems, the DeutschlandCard brings together what belongs together: interested consumers, attractive partner companies, relevant offers, and diverse services and bonuses. The tech platform offers an optimal combination of reach and personalization. Partners can thus get to know customers comprehensively, accompany them consistently across all channels – mobile, online, or offline – and provide them with individual, needs-based offers and information at any time. The multichannel marketing platform enables partner companies to effectively attract new customers, optimize marketing budgets, increase sales, and sustainably strengthen customer loyalty. More than 20 million participants already benefit from the DeutschlandCard – in brick-and-mortar retail as well as from more than 470 online providers. Participating companies include EDEKA, Marktkauf, Esso, Netto Marken-Discount, Hammer, ROFU, participating pharmacies, as well as more than 470 online shops such as OTTO, sonnenklar.TV, E-WIE EINFACH, CosmosDirekt, MediaMarkt, and booking.com.
