The True Fam loyalty program offers exclusive perks, event access, and additional savings to its most loyal customers
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GLOTrue Religion, the denim and sportswear brand, is introducing a new loyalty program called True Fam this spring. The program has been developed with input from the brand’s community of loyal customers and is part of a series of strategic initiatives aimed at transforming True Religion into a digital-first direct-to-consumer brand. The True Fam loyalty program offers exclusive perks, event access, and additional savings to its most loyal customers. It is a three-tiered program that allows members to earn and redeem points across all consumer touchpoints, including in-store, online, and through the brand’s mobile app. The three tiers are opening act, headliner, and icon status. The loyalty program is aimed at increasing customer retention and customer lifetime value, both of which are essential to True Religion’s continued growth. By prioritizing shoppers who refer True Religion to their friends and family, the brand aims to deepen its relationship with customers and tailor their experiences based on purchase history and tier status.
