Location: London, England, United Kingdom. Click inside to apply.
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DeliverooAbout the job
About The Role
You’ll be the voice of our customer and the expert on our market. You’ll play a vital role in shaping the acquisition and engagement strategy for Deliveroo Plus. Working closely with product teams, you’ll help launch new features and products designed to acquire, engage and grow our subscriber base. This is a fast paced, data driven and highly cross functional environment, so you’ll need to be creative, commercially savvy and highly collaborative.
What You’ll Be Doing
- Our subscriber base is complex and a varied group. This role calls for a deep interest in how customers behave and think
- Support the development and prioritisation of acquisition and engagement initiatives ensuring they are financially viable and sustainable, in partnership with our Product and Local marketing team
- Lead on defining customer segment strategies and identify the most effective levers to drive customer engagement.
- Lead and execute the end to end go-to-market strategies for Acquisition & Engagement initiatives including targeted marketing campaigns and product feature launches.
- Manage the Plus lifecycle roadmap by proposing, developing and optimising our Plus CRM journeys, in collaboration with Central CRM and local marketing teams
- Act as primary link between Local Markets and Central Plus team, ensuring all initiatives are adapted to support local market objectives and context.
- Monitor, analyse and share post campaign and initiative performance, providing regular updates and insights to the Loyalty team, local market teams, partners and wider business.
Requirements
- +4 years experience, ideally in high growth consumer facing organisations
- Bachelor’s degree
- Previous experience with growth strategy, product marketing or customer engagement
- Experience working in a matrixed organisations, ideally global
- Experience working with product and insights teams
- Skilled in leading complex, cross-functional projects
- Strong communicated, practised in storytelling
- Love for data
Interview Process
- Recruiter Screen
- Business interview w/ Hiring Manager
- Expertise, Impact & Stakeholder Interviews
- Final Interview
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are – your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Source: Deliveroo
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