Deliveroo launches ‘Plus Diamond’ unlocking exclusive culinary experiences and premium service for top customers
(Image Source)
Deliveroo- Deliveroo is partnering with The Perfume Shop, the UK’s largest specialist fragrance retailer, to offer customers a selection of designer perfume brands in as little as 25 minutes, further expanding ‘Deliveroo Shopping’.
- The Perfume Shop range on Deliveroo will include over 1,000 of their most popular products making it easy for customers to treat themselves or buy someone a gift via the in-app ‘give-a-gift’ function.
- New Deliveroo data reveals searches on app for perfume have increased over 300% year-on-year, showing a growing demand for fragrances delivered on demand.
London, Thursday 25 July 2024: Deliveroo is partnering with the UK’s largest specialist fragrance retailer, The Perfume Shop, to expand its ‘Deliveroo Shopping’ offering. This exciting collaboration will bring the luxury of The Perfume Shop’s extensive perfume range and cosmetic products directly to customers’ doors in as little as 25 minutes. .
The partnership will launch in the coming months and will initially be available from 21 stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh..
This partnership comes as the UK fragrance sector continues to grow with total sales in December 2023 estimated at over £2bn, an increase of about 9.4% compared to the previous year. New Deliveroo data reveals searches in app for perfume have increased over 300% year-on-year showing a growing interest from Deliveroo customers for fragrances delivered on demand. .
Deliveroo Shopping, which launched in November 2023, gives customers the option to send gifts to others in just a few clicks, whether it’s to say thank you to a friend or send that last-minute birthday present to a loved one. With over 1,000 fragrances available, The Perfume Shop will perfectly complement the gifting functionality. Beyond fragrances, the gifting feature has notably increased flower deliveries on the platform, becoming particularly popular during seasonal occasions such as Valentine’s Day and Mother’s Day. .
Deliveroo continues to expand its ‘Deliveroo Shopping’ offering and has added several partners to its platform since its launch including big high-street names such as Screwfix and Ann Summers as well as working with its grocery partners to expand their non-food selection. Deliveroo’s expansion into non-food means customers can now buy everything from DIY to homeware, toys, flowers, baby items, cosmetics and gifts on the app. .
Eric French, Chief Operating Officer at Deliveroo, said: “*We are really excited to be partnering with the UK’s largest fragrance retailer, The Perfume Shop, to offer their range of perfume products on demand. We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers. We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”*.
Gill Smith, Managing Director at The Perfume Shop, said: *“Teaming up with Deliveroo is a very exciting moment for The Perfume Shop. By partnering with the UK’s leading food delivery platform, we’re taking our gifting and retail options to the next level. The exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future.”*.
Source: Deliveroo
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
