According to Eurocash, Delikarta, the loyalty program of the Delikatesy Centrum supermarket chain, has surpassed four million registered users, establishing itself as one of Poland's most popular loyalty programs in the retail sector. The company reported that discounts and promotions offered through the Delikarta program have resulted in total consumer savings of PLN 250 million (€57.6 million).
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GLOAccording to Eurocash, Delikarta, the loyalty program of the Delikatesy Centrum supermarket chain, has surpassed four million registered users, establishing itself as one of Poland’s most popular loyalty programs in the retail sector. The company reported that discounts and promotions offered through the Delikarta program have resulted in total consumer savings of PLN 250 million (€57.6 million). Delikatesy Centrum provided various promotions and special campaigns, including Łappacz, Mega Saving, and 9+1 Gratis, among others. Customers who opted to receive SMS and push notifications were the first to be informed about these offers.
According to the Loyalty Programmes Monitor 2023 by ARC Rynek i Opinia, 64% of Poles are already using at least one loyalty program, with 90% utilizing mobile applications. Delikarta app users primarily fall within the age group of 18 to 45, although individuals over 60 are among the most active participants, as noted by the company.
Dariusz Stolarczyk, Eurocash Group board member overseeing the retail segment, stated, “Users of loyalty programs offered by grocery shops are the most active…Our app is also one of the best-rated grocery chain apps. It utilizes advanced personalization mechanisms, combining the current product promotion offers with consumer preferences and product availability maps.”
Stolarczyk further mentioned the recent introduction of a new promotional feature called Łappacza, which attracted over 500,000 unique users across two editions, indicating potential for further development.
The Delikarta application also integrates the Delikatesy Centrum newsletter, which garnered regular views from over 300,000 users per month in 2023, with an average opening rate of 6.1 times per month.
Alessandro Beda, marketing director of Delikatesy Centrum, emphasized the significance of an effective, far-reaching loyalty program, stating, “Such a program provides insights that enable us to tailor our offerings better to consumers, analyze their purchasing preferences, and respond to current market demands.”
Source: Eurocash
