dailypoint™ – The CDP for CRM & Loyalty – today announces a strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through this collaboration, GHA’s global portfolio of member hotels will gain exclusive access to dailypoint™, the world’s #1 Hotel CRM and email marketing solution, as recognised by HotelTechAwards.
Global Hotel Alliance25 February 2026. Press release.
Dubai / Munich – [February 25, 2026] – dailypoint™ – The CDP for CRM & Loyalty – today announces a strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through this collaboration, GHA’s global portfolio of member hotels will gain exclusive access to dailypoint™, the world’s #1 Hotel CRM and email marketing solution, as recognised by HotelTechAwards.
The partnership enables GHA member brands to strengthen direct guest relationships and communication, increase direct bookings, and activate first-party guest data more effectively across the entire guest journey.
Exclusive Access to the #1 Hotel CRM & Email Marketing System
As guest expectations for personalization continue to rise and competition from OTAs intensifies, access to clean, centralized guest data has become essential. By partnering with dailypoint, GHA provides its member hotel brands with exclusive access to a Customer Data Platform solution purpose-built for hospitality.
dailypoint is globally recognized as the #1 Hotel CRM & E-Mail marketing system by HotelTechAwards, combining Central Data Management (CDM), advanced data quality processes, and AI-driven personalization. The platform consolidates guest data from multiple systems into a single, GDPR/CCPA-compliant central profile and enables hotels to activate this data through highly targeted, automated communication and operations.
Deep Technical Integration as a Competitive Advantage for Alliance Members
Beyond marketing and communication, the partnership delivers significant value through deep technical integration. dailypoint™ connects directly with GHA systems, enabling secure data migration, real-time status recognition, and seamless interoperability across brands. As a result, GHA member hotel brands benefit from clean, unified loyalty data, consistent recognition across partner brands, and a scalable technical foundation that supports personalized guest engagement and future growth.
Strengthening Direct Business for GHA Members
With dailypoint, GHA member hotel brands can:
- Drive more direct bookings through relevant, personalized guest communication
- Reduce reliance on OTAs by owning and activating first-party guest data
- Increase marketing efficiency through automation and AI-supported personalization
- Ensure consistent, individualized communication across all guest touchpoints
- Enable personalized operations
- Seamlessly connect existing systems through the dailypoint Marketplace with over 200 integrations
The partnership reflects GHA’s commitment to equipping its members with carefully selected technology solutions that deliver measurable commercial value.
A Further Validation of dailypoint’s Market Leadership
This partnership, together with long-standing trust from independent hoteliers worldwide, further reinforce dailypoint’s position as the Hotel CRM & E-Mail Marketing solution in the hospitality industry.
A Strong Strategic Fit
“Providing our hotel brands with access to best-in-class technology is a key priority for GHA,” said Folker Heim. “We are delighted to partner with dailypoint and to offer our global members exclusive access to the #1 hotel CRM and email marketing system, helping them elevate personalization, strengthen direct relationships, and drive sustainable growth.”
Dr. Michael Toedt added: “This partnership with Global Hotel Alliance is another strong validation of our approach. Being trusted not only by GHA, but also as a preferred CRM vendor for leading hotels worldwide and as the exclusive CRM and email marketing partner of BLLA, confirms what independent hoteliers tell us every day: clean data, intelligent automation, and relevance are key to driving direct business.”
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About GHA and GHA DISCOVERY:
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 50 brands and 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides more than 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.
About dailypoint™ – The Guest Data Platform for Hotels
dailypoint™ is the leading Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, marketing platforms, and more.
At its core is the Central Profile: a smart, always-updated guest profile that brings together all data – bookings, behavior, preferences – into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.
With 20+ years of expertise and over 1,500 hotel clients worldwide, dailypoint is trusted by major hotel brands and independents alike. For more information, visit dailypoint.com.
Source: GHA
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