CAREERS & JOBS (LOYALTY & CX)

Cracker Barrel is hiring: Loyalty & CRM Coordinator

WHY CRACKER BARREL

What is it like to work at Cracker Barrel? It feels like…

• Care beyond the table – At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
• Opportunities to fill your cup – Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you’ll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
• A warm welcome – For five decades, we have focused on creating a Pleasing People® brand that inspires a “home away from home” feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams – from the newest to the most tenured employees.

Serving up the care – and career – you crave.

What You’ll Do

This position will focus on all aspects of day-to-day management of CRM and Loyalty Campaigns including email, mobile push, and SMS. The responsibilities of this role include a focus on enabling the acceleration of CRM promotions for our Rewards Program and general market. This role will also serve as project manager for our marketing campaigns including customer journeys, A/B testing, and reporting. This role is also responsible for supporting the Loyalty Manager in daily tasks to enhance and maintain the program. This position requires a strong balance of marketing planning and coordination, communication, analytics, and creative problem-solving skills. It also requires the ability to work in a fast-paced and deadline driven environment.

• Manage CRM and Loyalty email and mobile marketing production schedules to ensure flawless and on time execution. Secure necessary approvals from all applicable stakeholders and QA’ing all test sends.
• Work with the brand team/agencies on identifying assets needed to support promotional campaigns and priorities.
• Monitor program engagement KPIs against baselines for Open Rate, CTR, Conversion, and Unsubscribes.
• Collaborate with cross-functional teams to align loyalty efforts with overall marketing and communication strategy both in store and digitally.
• Support execution of all loyalty marketing deliverables including in store experience collaboration with Operations on field readiness.
• Support Loyalty Manager in daily tasks to enhance the Program and member experience, such as aiding in guest inquiries with Guest Relations team and managing responses for Service Center IT tickets from Stores.
• Project manage Loyalty program marketing materials including in-store updates and Associate Training refreshes with creative agency. This would include attending and managing any photoshoots/imagery repository and feedback/approvals from key stakeholders.
• Manage Loyalty program database including adding new internal users and permission set up.
• Support development requests for Loyalty enhancements and staying on top of status updates with cross-functional teams.
• Help prepare materials to internally communicate business priorities and strategy for marketing efforts and help enhance the customer view.

What You’ll Need

Experience and Education:

• Bachelor’s degree in marketing or business administration
• 3+ years of experience in digital marketing, preferably restaurant, retail or consumer packaged goods
• Experience executing CRM strategies within Salesforce platforms a plus

Knowledge and Skills:

• Proven success managing CRM/implementing personalization in email
• Ability to think strategically and execute methodically
• Effective time management skills to prioritize, delegate, and meet deadlines
• Understanding of performance marketing, conversion, and online customer acquisition
• Excellent communicator, both verbal and written
• Proven track record of driving results in a fast-paced and ambiguous environment
• Experience working in a cross-functional team and managing multiple projects at once
• Experience developing emails and deploying in an ESP is preferred
• Strong communication and project management skills with the ability to work with multiple stakeholders, manage stakeholder relationships, and prioritize stakeholder requests
• Ability to identify and resolve problems creatively
• Courteous, “can do” personality
• Skilled in Microsoft Office

Environment and Working Conditions:

• Normal office working conditions, which include sitting for long periods of time.

What’s In It For You

• Compensation: Competitive Salary
• Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1 | Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
• Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development
• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
• Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items

About Us

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It’s something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

PURSUE THE CAREER YOU CRAVE—APPLY NOW

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.