Gamification is rapidly emerging as a core driver of modern loyalty. This upcoming Comarch webinar explores how brands can move beyond points and discounts to create habit-forming, emotionally engaging programmes. Expect insights, best-practice mechanics, and practical strategies to transform loyalty into a true engine of customer engagement.
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ComarchThe Global Loyalty Organisation is pleased to highlight an upcoming Comarch webinar that speaks directly to one of the most important shifts in loyalty today: gamification as a core driver of engagement.
On Tuesday, 30 September 2025, at 16:00 CEST, Comarch will host “Level Up Your Loyalty Game: Why Gamification is the Missing Engine in Modern Customer Engagement”. The session promises to deliver both inspiration and practical know-how on how brands can move beyond transactional rewards and create deeper, habit-forming loyalty experiences.
At GLO, we see a clear pattern across our research and conversations with senior loyalty leaders: consumers expect more than points and discounts. They want fun, recognition, progress, and reasons to come back every day. Gamification taps into those expectations by blending behavioural psychology with engaging program design.
What to Expect
Participants in the webinar will hear expert insights into:
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How gamification transforms loyalty from a cost centre into an engine of repeat behaviour.
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Best practice mechanics—from badges to auctions—that create emotional connection.
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Case-driven lessons on designing engaging, omni-channel experiences.
All registrants will also receive an exclusive e-book, extending the discussion into a practical playbook of strategies and examples.
Why It Matters for the Industry
The loyalty sector is evolving quickly. With attention spans under constant pressure from social media and mobile content, loyalty managers must work harder to keep members active. At GLO, we believe gamification is moving centre stage: not an add-on, but an essential capability for future-ready programmes.
This webinar is an opportunity for loyalty professionals to step back, re-evaluate their engagement strategies, and understand why gamification should no longer be considered optional.
Join the Conversation
We encourage our members and wider network to attend the webinar and take part in this important dialogue.
Webinar details:
📅 Date: Tuesday, 30 September 2025
🕓 Time: 16:00 CEST
⏱️ Duration: 1 hour
🔗 Register here
Source: Comarch/GLO
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