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Comarch is Pushing the Boundaries of Loyalty with CLM 5.15: Integrating AI, New Architecture, New modules & Gamification

At the 2025 Comarch User Group conference, Comarch launched CLM 5.15, featuring a modern microservices architecture, enhanced modules like gamification and reporting via Apache Superset™, and Kubernetes for scalability and cost efficiency. The update also brings real-time AI tools for churn prediction, product recommendations, and customer segmentation. Looking ahead, Comarch plans to expand with configurable AI, multiprogram gamification, and predictive loyalty features.

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Comarch

At the 2025 Comarch User Group conference today, Comarch unveiled a significant update to its flagship Customer Loyalty Management (CLM) platform. Version 5.15 brings architectural overhauls, new modules, AI integration, and a forward-looking roadmap designed to enhance customer engagement, streamline operations, and harness the power of intelligent automation. Here’s a breakdown of what’s new, improved, and on the horizon.

Access Comarch’s latest Loyalty Solution here. 

Contact HERE your Comarch Business Contact for more details on CLM 5.15 

Revamped Architecture and Enhanced Modules

CLM 5.15 introduces a redesigned system architecture optimized for flexibility and scalability, underpinned by microservices and Kubernetes-based orchestration. The result is a platform that adapts to business needs with unprecedented speed and cost-effectiveness.

• Business Administration Module Makeover: A foundational component of CLM, the Business Administration Module has been overhauled for a more intuitive user experience. The redesign introduces streamlined workflows, more granular control of user permissions, and easier configuration of loyalty rules and customer segmentation.
• Apache Superset™ as the Reporting Engine: Comarch has replaced its legacy reporting tools with Apache Superset™, an open-source data exploration and visualization platform. This integration allows users to create complex dashboards, perform in-depth analytics, and visualize performance trends in real time — all without needing deep technical expertise.
• Gamification Module: Now part of the core offering, the new Gamification Module includes badges, leaderboards, and quizzes. These elements are proven to increase user engagement, drive loyalty behaviors, and create a community-oriented customer experience. By turning mundane actions into rewarding challenges, brands can stimulate participation and boost retention.
• Tag System with AI-driven Intelligence: CLM 5.15 adds a Tagging System that enables the categorization of entities within the platform — including customers, offers, and interactions. A future roadmap includes AI-powered tag positioning, which will dynamically suggest and assign tags based on user behavior and trends, thereby enhancing personalization and automation.
• Marketing Campaign Enhancements: A frequently requested feature, campaign cloning, is now live. This enables marketers to quickly replicate successful campaign templates, preserving logic, content, and segmentation rules — dramatically reducing setup time and error rates.
• Cashbank Becomes a Standard Feature: Previously requiring custom integration, Cashbank is now included as a standard feature. This allows brands to implement cash-back style promotions seamlessly, lowering implementation costs and ensuring consistency across loyalty strategies.

Comarch CLM 5.15: Next-Gen Architecture: Built for Performance and Efficiency

The architectural transformation is anchored by Kubernetes, a widely adopted open-source platform for managing containerized applications. This move ensures high availability, scalability, and performance optimization.

Key Benefits:

• Auto-scaling: Automatically adjusts computing resources based on real-time demand, ensuring optimal performance during peak activity and reducing costs during downtimes.

• Avoids Over-provisioning: No need to allocate unnecessary server resources in advance — the system grows and shrinks dynamically.

• Portfolio Optimization: Enhances the performance of loyalty programs across multiple brands or geographies.

• Cost Efficiency: Lower cloud costs through intelligent resource allocation, helping companies achieve more with less.

Comarch Loyalty AI is Here: Intelligent Loyalty in Action

Comarch CLM 5.15 introduces real-time AI capabilities that enhance every aspect of the customer lifecycle — from acquisition to retention and reward optimization.

Available AI Features:

• Customer Lifetime Value (CLV) Prediction: Forecasts the potential value of each customer, enabling better investment in high-potential segments.

• Churn Scoring: Identifies at-risk customers using historical behavior and proactively engages them with targeted offers.

• Product Recommendations: AI-driven personalization that increases cross-sell and upsell opportunities.

• Customer Segmentation: Advanced clustering techniques allow deeper insights and precision targeting.

• Maia – Intelligent Chat: A natural language AI assistant that helps customers navigate their loyalty accounts and find relevant offers.

• Enrollment Security: AI verifies user identities and detects suspicious activity at onboarding.

• Transaction Anomaly Detection: Spotting fraudulent or unusual behaviors in real-time to prevent losses and protect customers.

Comarch AI/ML 2025 Roadmap: What’s Coming Next

Comarch’s vision for 2025 and beyond continues to build on its AI-first approach, with an ambitious roadmap filled with impactful innovations:

In Development:

• Rewards Recommendation Engine: Suggests optimal rewards to increase redemption rates and engagement.

• Next Best Offer (NBO): Uses predictive analytics to serve timely, personalized promotions.

• Offer Generosity Model: Determines the right level of reward to balance value and profitability.

• Configurable AI: Gives administrators control over how AI models are trained, deployed, and tuned.

• Multiprogram Reporting Engine: Enables cross-program insights — ideal for businesses running multiple loyalty schemes.

• Gamification Enhancements: Supports multiple concurrent programs (e.g., different tiers or brands) with shared or unique challenges.

Expanding Ecosystem:

• Mobile SDK Redesign: A plug-and-play mobile module with ready-to-use components for rapid deployment and consistent user experiences.

• Community Features: Support for “family” or “group” accounts with shared goals and collective achievements — ideal for social loyalty programs.

• Multipayment Integration: Incorporates multiple payment types including cash, credit cards, and digital wallets.

• Coupon Analytics: Enhanced ability to track usage, redemption, and impact of coupon-based promotions.

• NotifaaS (Notificator as a Service): A new microservice that triggers timely, context-aware customer notifications via preferred channels.

• Forecasting: Predicts future point accumulation based on historical behavior and integrates with the reporting engine for planning and engagement strategy.

Reinventing Loyalty for 2025 and Beyond

Comarch CLM 5.15 represents a significant leap forward in loyalty technology. With its modernized architecture, embedded AI capabilities, and feature-rich roadmap, it empowers businesses to deliver smarter, more engaging, and data-driven loyalty experiences. As organizations strive to build deeper connections with customers in a fast-changing world, Comarch is clearly positioning itself as a loyalty innovator to watch.

Contact HERE your Comarch Business Contact for more details on CLM 5.15 

Source: Comarch