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GLOAbout the job
Job Title: Loyalty Program Manager
Location: Socialtel Hotel LATAM
Collective Hospitality/Socialtel is redefining the hospitality industry by offering high-energy, social-driven hotel experiences. Our loyalty program will be at the heart of our brand, connecting a global community of like-minded explorers. If you’re excited to innovate and create something impactful from scratch, we want to hear from you!
Join the Socialtel Movement and Shape the Future of Hospitality Loyalty!
Are you passionate about creating innovative customer experiences? Socialtel is seeking a dynamic and strategic Loyalty Program Manager to design, launch, and manage our groundbreaking loyalty program. In this role, you’ll have the opportunity to shape a key component of our brand, driving engagement, retention, and growth across our global portfolio.
As Loyalty Program Manager, you will be responsible for building a seamless, rewarding experience for our growing community of explorers, digital nomads, and experience-seekers. We’re looking for someone with a deep understanding of loyalty strategies, CRM tools, and customer insights to ensure long-term success.
Key Responsibilities
- Program Development & Implementation: Design and implement Socialtel’s Loyalty Program from the ground up, including defining tiers, benefits, and redemption mechanics. Collaborate with cross-functional teams to align the program with our business goals. Ensure a seamless integration with our booking systems, CRM, and POS.
- Sales & Commercial Growth: Develop strategies to drive sign-ups, engagement, and revenue through sales, digital marketing, and on-property activations. Build strategic partnerships with airlines, tour operators, and other brands to enhance member benefits. Leverage customer data for personalization and upselling opportunities.
- Program Optimization & Management: Analyze program performance and use insights to continuously optimize for profitability, engagement, and satisfaction. Develop innovative reward structures tailored to Socialtel’s target audience. Ensure compliance with legal, financial, and operational guidelines.
- Internal & External Communication: Train front-line staff to effectively promote and execute the loyalty program. Develop marketing materials, FAQs, and communication strategies to educate customers. Manage email, social media, website, and mobile app campaigns to drive engagement.
Qualifications & Skills
- Proven experience in loyalty program management or CRM, ideally within hospitality, travel, or lifestyle brands.
- Strong understanding of customer analytics, segmentation, UI/UX, and personalization strategies.
- Experience with CRM platforms, loyalty management systems, and digital marketing tools.
- Excellent strategic thinking, project management, and problem-solving skills.
- Language: Fluent in English and the local language
- Ability to collaborate and build relationships across teams.
- Passion for hospitality, travel, and community-driven experiences.
Source: Collective Hospitality
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