Cognizant and Eagle Eye have formed a global partnership to deliver AI-powered, real-time loyalty and personalization solutions that help retailers overcome legacy challenges, enhance customer engagement, and drive scalable growth across retail, travel, and hospitality sectors.
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Eagle EyeCognizant (Nasdaq: CTSH) announced a strategic partnership with Eagle Eye, a SaaS and AI leader, to deliver large-scale, real-time, personalized loyalty and promotions solutions for enterprise businesses worldwide. By combining Cognizant’s industry expertise and global engineering capabilities with Eagle Eye’s API-first, AI-powered loyalty platform—already managing over 1 billion personalized offers each week—the collaboration seeks to tackle some of the most pressing challenges in retail.
Retailers today are grappling with falling customer engagement and outdated systems that limit real-time personalization. Cognizant and Eagle Eye aim to overcome these barriers by enabling faster implementation of advanced loyalty and personalization technologies.
“We are thrilled to announce our new partnership with Cognizant. This partnership aims at collaboration between Eagle Eye’s AI-powered loyalty and personalization technology Cognizant’s global delivery capability and deep industry expertise, we will be able to deliver scalable solutions to the world’s leading enterprise retailers – fast, enabling them to capitalize on the promise of true personalization”
— Caitlin Stephens, Chief of Staff, APAC at Eagle Eye
Key advantages of the partnership:
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Faster time to value: Cognizant’s delivery expertise combined with Eagle Eye’s MACH-certified platform accelerates scalable loyalty and personalization rollouts.
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Industry-focused solutions: Tailored offerings for grocery, retail, and hospitality, leveraging Cognizant’s sector knowledge and Eagle Eye’s flexible architecture.
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Advanced analytics: Cognizant’s Gen AI capabilities enhance Eagle Eye’s platform for hyper-targeted campaigns.
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Omnichannel integration: Eagle Eye’s digital solutions connect seamlessly with store operations, martech, and cloud systems for a real-time, personalized customer journey.
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Data privacy & compliance: The partnership integrates Cognizant’s AI and Analytics with Eagle Eye’s infrastructure to ensure encrypted data handling and regulatory compliance.
Eagle Eye plays a key role in Cognizant’s broader retail strategy, delivering end-to-end solutions at scale. Building on successful collaborations in Australia and New Zealand, the global rollout strengthens both companies’ ability to provide AI-powered loyalty innovations designed to elevate customer experiences, deepen loyalty, and keep pace with shifting expectations.
“Eagle Eye plays a strategic role in Cognizant’s broader retail ecosystem, bringing together leading solutions to deliver end-to-end capabilities at scale and speed for clients. Building on successful joint engagements across Australia and New Zealand, the global expansion of this partnership strengthens our ability to deliver AI-powered loyalty solutions designed to help retailers embrace the future of shopping, enhancing service interactions, maximizing customer loyalty, and meeting evolving customer expectations.”
— Rob Marchiori, ANZ CEO at Cognizant
“We are excited to partner with Eagle Eye to help retailers unlock the full potential of personalized loyalty. By combining Cognizant’s deep expertise in retail consulting and digital transformation with Eagle Eye’s industry-leading solutions, we’re helping retailers shift from legacy loyalty systems to a platform that enables hyper-personalized, real-time marketing powered by AI, that aims to drive top line growth and operational efficiency. Together, we’re delivering future-ready solutions that integrate seamlessly with retail systems to enhance customer loyalty and engagement.”
— Hugo Harris, Consumer Leader at Cognizant ANZ
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses by modernizing technology, redesigning processes, and transforming customer experiences so clients can stay ahead in a rapidly changing world. Learn more at cognizant.com or @cognizant.
About Eagle Eye
Eagle Eye is a global SaaS and AI company helping retail, travel, and hospitality brands build long-lasting customer loyalty with real-time, omnichannel, personalized marketing. Its scalable loyalty and promotions platform, powered by purpose-built AI, delivers 1:1 personalization at enterprise scale.
Clients include Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group, among others. Each week, the platform executes over 1 billion personalized offers and manages more than 500 million loyalty wallets worldwide.
Built with API-first, AI-powered, cloud-native technology, Eagle Eye is MACH Alliance-certified and recognized by leading analysts such as Gartner, Forrester, IDC, and QKS.
Source: Cognizant / Eagle Eye
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