The benchmark report covers data from boutique chains to multinational brands. It examines how clienteling changes customer behavior: influencing more purchases, reducing time between purchases, and driving higher spend. The analysis also reveals how specific communication channels impact brand affinity, loyalty, and sales conversion.
(Image Source)
GLOTulip, the global leader in retail clienteling software solutions, released its 2nd annual Clienteling Benchmark Report today. The comprehensive analysis of clienteling strategies by retailers in 46 countries reveals that clienteling sales influence customers to spend 63% more per month, signaling a massive return on investment for retailers.
The benchmark report covers data from boutique chains to multinational brands. It examines how clienteling changes customer behavior: influencing more purchases, reducing time between purchases, and driving higher spend. The analysis also reveals how specific communication channels impact brand affinity, loyalty, and sales conversion.
2025 key clienteling benchmarks show massive ROI
By analyzing global aggregate data, the report highlights several critical trends demonstrating clienteling’s financial impact on retailer performance:
- Sales value: Clienteling sales earn 194% higher AOV than AOV without clienteling.
- Customer spend: Customers spend 63% more per month on average with clienteling.
- Conversion rates: Clienteling communications boast an 11% conversion rate on average, more than 5X higher than corporate communications, which convert at just 2–5%.
- Channel performance: Voice calls, direct mail, and social messaging generate higher conversion rates and sales values.
- Adoption: Retailers are leaning into clienteling to increase sales, with an 11% increase in communications per store from last year.
- Channel shifts: Usage of Text, iMessage, and WhatsApp has increased from last year, while email usage has declined.
The report concludes that clienteling communications result in higher conversion rates, more purchases, and higher value sales compared to average store sales. The report also examines the communication channels store associates use—such as text, voice, and social media— to communicate directly with customers outside of the store, analyzing which channels drive higher conversion rates and sales values.
“Ultimately, clienteling is one of the most powerful levers available to retailers today. It is relevant not only to luxury and premium brands, but increasingly to broader market segments as well. This report offers an overview of the current outcomes associated with clienteling tools and serves as a practical resource for clienteling execution,” said Tulip CEO Ian Rawlins.
The free 2nd annual Tulip Clienteling Benchmark Report, which includes the full data analysis and execution insights, is available for download here. To learn more about Tulip Clienteling, book a demo with their team of retail experts today.
About Tulip
Tulip revolutionizes retail by putting powerful loyalty-enhancing technology in the hands of sales associates and retail operations teams. Founded in 2013, we’ve built the world’s most comprehensive retail customer engagement platform featuring best-in-class Clienteling and Online Assisted Selling, targeted outreach, and mobile POS, infused with productivity-enhancing AI to build and sustain greater customer lifetime value. The world’s most iconic retailers like Versace, COACH, Pandora, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, David Yurman, and Michael Kors choose Tulip to deliver exceptional shopping experiences that strengthen customer bonds and accelerate sales growth.
SOURCE Tulip
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
