Participating licensees can utilize the high-quality Illuminate Brand Image, the Club CITGO Loyalty Program, CITGO credit/payment cards, comprehensive marketing support, and unwavering customer service to draw new customers to the CITGO brand.
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GLONew program expands reach, offering access to premium branding and marketing support
The CITGO brand is extending to five new geographic markets with the launch of a brand licensing program for qualified marketers and retailers. Initially targeting Arizona, Colorado, New Mexico, Nevada and Utah, CITGO is also evaluating additional states for launch this year.
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“The licensing program is designed to drive business growth for licensees outside our current territories,” said Greg Caponegro, General Manager Light Oil Sales. “By offering our brand and marketing support to retailers who source their own fuel, we can expand our presence and provide more consumers with the quality and service they expect from CITGO.”
The brand licensing program capitalizes on newly reformed TriCLEAN®, CITGO’s most advanced additive system with TOP TIER˜ designation and 50% more cleaning agents, while enabling participants to outsource their supply of gasoline. Additionally, participating licensees can utilize the high-quality Illuminate Brand Image, the Club CITGO Loyalty Program, CITGO credit/payment cards, comprehensive marketing support, and unwavering customer service to draw new customers to the CITGO brand.
Marketers and retailers interested in joining the CITGO Brand Licensing Program can visit the program’s website at www.citgobrandlicensing.com for more information. CITGO representatives will also be available Feb. 18-20 at the WPMAEXPO in Las Vegas at booth 410 to speak with interested future licensees.
About CITGO
CITGO Petroleum Corporation is a recognized leader in the refining industry and operates under the well-known CITGO brand. CITGO owns and operates three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or jointly owns 38 active terminals, eight pipelines and three lubricants blending and packaging plants. With approximately 3,300 employees and a combined crude capacity of approximately 807,000 barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products, and supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets, all located east of the Rocky Mountains. CITGO Petroleum Corporation is owned by CITGO Holding, Inc.
SOURCE CITGO Petroleum Corporation
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