These next-generation capabilities enhance audience targeting, campaign measurement, and AI-powered decision-making across Choozle-managed campaigns.
(Image Source)
GLOIntegration brings Seeds and Universal Pixel to advertisers for smarter targeting and performance optimization
Choozle, a leading omnichannel digital advertising platform and services provider, announced expanded access to global advertising technology leader The Trade Desk’s Kokai platform. With this new integration, advertisers working with Choozle can now also leverage transformative tools: Seeds and Universal Pixel. These next-generation capabilities enhance audience targeting, campaign measurement, and AI-powered decision-making across Choozle-managed campaigns.
Kokai is The Trade Desk’s re-architected media buying platform, built on distributed artificial intelligence. It is designed to deliver better outcomes for advertisers by integrating powerful audience modeling, real-time optimization, and intelligent budget allocation—all driven by data.
- AI audience modeling with seeds: Although Seeds are not audiences, they are the starting point. Think of them as blueprints built from first-party or industry-specific data that help Kokai identify high-value users who resemble your ideal customers. Every campaign in Kokai begins with a Seed, enabling smarter, more precise audience expansion across the open internet. By leveraging past purchaser or brand loyalty data, Seeds help uncover either more users who look like your best customers or entirely new, relevant market segments.
- Predictive optimization: Kokai’s distributed AI continuously learns from campaign signals and user behaviors to optimize toward specific KPIs. Whether you’re driving purchases, form fills, or lead generation, Kokai dynamically adjusts bids, targets, and spend allocation in real time to improve results.
- Unified site tracking: While Universal Pixel has long been a core capability within The Trade Desk, its integration into the Choozle platform marks a new milestone for Choozle users. This single JavaScript tag replaces multiple page-specific pixels. It captures a wide range of behaviors, including pageviews, conversions, and dynamic parameters like revenue or product IDs, all in one place. The result is faster site load times, richer audience segmentation, and cleaner performance data.
“Our work with The Trade Desk has always centered on giving advertisers access to the best tools in the programmatic space,” said Joe Forrester, SVP Engineering and Product at Choozle. “With the addition of Kokai, Seeds, and Choozle’s new Universal Pixel integration, we’re helping our clients use their data more strategically, improve relevance across campaigns, and drive stronger business outcomes with less complexity.”
“The digital media landscape is more complex than ever before. Together with Choozle, we’re giving advertisers the tools they need to manage that complexity and harness the full value of advertising opportunities on the open internet through Kokai,” said Katy Friday, Business Development, The Trade Desk. “This innovation can help advertisers find new audiences and build more effective campaigns that unlock differentiation, and ultimately, lead to better business outcomes.”
Universal Pixel also supports retargeting strategies based on cart abandonment, funnel drop-off, or high engagement, and feeds those insights back into Seeds for even stronger modeling and performance lift.
Choozle clients were transitioned to Kokai in a phased rollout throughout the past month. Onboarding and support resources have been available to ensure a smooth transition and measurable results from day one.
About Choozle
Choozle is an omnichannel digital advertising platform and strategic partner that helps advertisers and agencies navigate the modern media landscape with confidence. Detailed consumer data fuels strategic planning and precision media buying. We’re on a mission to propel brands into the spotlight, connecting them with their target audience across diverse media and channels. In a world saturated with information, we champion advertising that is contextual and relevant to each media experience. This approach allows marketers and advertisers to break through the noise and deliver meaningful outcomes. Choozle seamlessly consolidates a suite of digital advertising tools, including a demand-side platform, data management platform, and smart tag management, all unified within a user-friendly platform and augmented by our media experts. Established in 2012, explore the future of digital engagement at choozle.com.
SOURCE Choozle
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
