Choice Hotels International has introduced its latest global marketing campaign, "Check Into More," designed to encourage travelers to make the most of their vacations across its 22 hotel brands. The campaign features actor and writer Keegan-Michael Key, who reprises his role as the "Vacation Maximization-er," guiding travelers to optimize their experiences with Choice Hotels.
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Choice Hotels InternationalChoice Hotels International has introduced its latest global marketing campaign, “Check Into More,” designed to encourage travelers to make the most of their vacations across its 22 hotel brands. The campaign features actor and writer Keegan-Michael Key, who reprises his role as the “Vacation Maximization-er,” guiding travelers to optimize their experiences with Choice Hotels.
Video: Choice Hotels International
Developed in partnership with creative agency 72andSunny New York, the campaign includes a series of 30- and 15-second commercials that will be broadcast on TV and digital platforms throughout 2025. The ads showcase brands like Radisson, Cambria, Quality Inn, and Comfort, highlighting the wide range of options available to travelers.
Choice Hotels’ Chief Marketing Officer, Noha Abdalla, noted a shift in traveler preferences, emphasizing that modern travelers increasingly seek unique and meaningful experiences during their journeys. She explained that the campaign reflects the company’s commitment to empowering guests to create memorable connections and explore new opportunities.
To add a personalized and humorous element, Choice Hotels has also launched the “Time Off Toolbox.” This feature includes customizable time-off request videos and out-of-office messages delivered by Keegan-Michael Key, making the travel planning process more engaging.
The “Check Into More” campaign reflects Choice Hotels’ dedication to offering exceptional value and inspiring travelers to maximize their vacations across its extensive portfolio of properties.
Source: Choice Hotels International
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