Choice Hotels continues to lead the way with a bold digital transformation strategy designed to enhance guest experiences, empower franchisees and streamline operations
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Choice Hotels InternationalAMSTERDAM, April 24, 2025 — Choice Hotels International is introducing Mews as a property management system (PMS) option for international franchisees. The platform is designed to connect with Choice Hotels’ proprietary tools and systems using Mews’ PMS for enterprise-scale hospitality brands and offers robust integrations, intuitive workflows, and cloud-native architecture. It will enhance connectivity, streamline operations and drive guest loyalty across Choice Hotels’ growing portfolio using Mews’ next-generation PMS.
Mews will be integrating with choiceEDGE, Choice Hotels’ proprietary, cloud-based, customer reservation system to provide real-time rate updates and availability across all booking channels, while enabling frictionless guest interactions. Choice Hotels’ franchisees can expect to see:
- Full Data Visibility – Real-time access to property-level data, enabling strategic, data-driven operations.
- Operational Efficiencies – Smart automation tools designed to reduce manual tasks in front desk operations, housekeeping, and payments, improving staff productivity.
- Scalable Growth – A flexible infrastructure that adapts to Choice Hotels’ diverse brand portfolio, while maintaining service consistency.
- Enhanced Guest Experience – Personalised, frictionless stays powered by real-time data insights.
Commenting on the agreement, Brian Kirkland, Chief Information Officer for Choice Hotels said: “As hospitality evolves, expanding our international connectivity and platform options are essential to franchisees. This agreement with Mews will provide another cloud-based platform option to serve Choice hotel owners outside of the U.S. with a tool that can meet their region-specific needs.”
Matt Welle, CEO of Mews added: “We’re excited to help Choice Hotels set a new benchmark in modern, connected hospitality and this agreement marks another significant milestone for Mews as it continues to expand its footprint in the enterprise hospitality space.”
“Mews was built to empower enterprise hotel groups with a flexible, scalable, and open ecosystem. Together, we’re redefining the future of hotel franchising with innovation, efficiency and exceptional guest experiences.”
Choice Hotels has built and introduced industry-first owner-facing technologies, including:
- In 1995, Choice launched the first hotel website with real-time rate and availability information.
- In 2003, Choice launched the first cloud-based property management system (PMS), choiceADVANTAGE.
- In 2009, Choice released the first hotel app for iOS.
- In 2014, Choice became the first hotel company to offer instant booking on TripAdvisor. That same year, Choice was the only hotel company listed on Forbes’ Top 100 Most Innovative Growth Companies.
- In 2016, Choice became the first hotel company to offer immediate in-app gift card downloads.
- In 2018, Choice launched choiceEDGE, the industry’s first cloud-based central reservation system (CRS).
- In 2019, Choice became the first hotel company to commit to being 100% on AWS (Amazon Web Services) Cloud.
- In 2021, Choice launched ChoiceMAX, an award-winning AI mobile-first revenue management solution.
- In 2024, Choice announced the closure of its last data center, making it the first major hotel company to migrate its entire system infrastructure to AWS.
Notes to Editors
*The Radisson brands outside of the Americas are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium, and are not eligible for participation. WoodSpring Suites® locations are not participating in Choice Privileges. At locations in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden customers can only redeem (not earn) Choice Privileges points.
About Choice Hotels
Choice Hotels EMEA™ is represented under the Ascend Hotel Collection™, Clarion™, Quality™, Comfort™ and Sleep Inn® brands, in the UK, France, Germany, Italy, Spain, Ireland, the Nordics, the Czech Republic, Slovakia, Saudi Arabia and Turkey. Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories, the diverse Choice® portfolio of hotel brands provides business and leisure travellers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper midscale, to midscale, extended stay, and economy segments. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalised perks. For more information, visit www.choicehotels.com.
About Mews
Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.
Forward-Looking Statement
This communication includes “forward-looking statements” about future events, including anticipated hotel openings and a brand refresh for the regional brand portfolio of Choice Hotels EMEA. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing, acceptance of brands, and the other “Risk Factors” described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations.
Source: Choice Hotels
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