GLOChipotle Mexican Grill is celebrating spooky season with a festive twist — and plenty of perks for its most loyal fans. The fast-casual chain has unveiled its new “Chip-or-Treat” campaign, offering Chipotle Rewards members a full month of exclusive deals, surprise offers, and a special Halloween promotion that’s sure to draw crowds.
Throughout October, Rewards members can look forward to weekly digital surprises, including freebies like complimentary guacamole, double protein upgrades, and other seasonal treats revealed via the Chipotle app and website. The campaign is designed to keep fans checking in regularly for new rewards, combining Chipotle’s signature craveable food with the spirit of Halloween.
Image: Chipotle
The highlight of the month will be on October 31, when the chain’s long-running Halloween tradition — famously known as “Boorito” — returns in a fresh format. This year, Chipotle will reward fans who show up in costume with a $6 entrée offer, available exclusively to Rewards members who scan or order digitally that day.
“This year’s Chip-or-Treat gives our most devoted fans even more reasons to celebrate all month long,” said a Chipotle spokesperson. “We’re blending the fun of Halloween with the value and surprise that our Rewards members love.”
The campaign reflects Chipotle’s ongoing strategy of using its digital loyalty program to drive engagement. With over 40 million Rewards members, Chipotle continues to innovate around exclusive offers and digital-only experiences that deepen customer connection.
Fans can sign up for Chipotle Rewards through the brand’s app or website to join in on the Chip-or-Treat fun and unlock October’s lineup of perks — if they dare.
Source: Chipotle / GLO
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