To ensure a seamless and stress-free booking experience for its users, Trip.com Group has introduced AI-enhanced curated lists, namely 'Trip.Trends,' 'Trip.Best,' and 'Trip.Deals.' These lists provide real-time information on the latest travel trends, prices, and top-rated hotels, flights, and attractions.
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GLO
“Trip.com Group has revealed a range of upgraded services geared towards empowering travelers through AI-driven capabilities and knowledge.
In the words of Trip.com Group’s co-founder and executive chair, James Liang, at the recent AI-driven strategy press conference, he stated, ‘Tourism will remain a crucial industry in the era of smart society, as it fulfills people’s inherent desire to travel and explore. While artificial intelligence cannot replace this experience, it can certainly enhance it. Trip.com Group is committed to embracing technological advancements and leveraging advanced AI services to enhance the travel process and overall experience.’
To ensure a seamless and stress-free booking experience for its users, Trip.com Group has introduced AI-enhanced curated lists, namely ‘Trip.Trends,’ ‘Trip.Best,’ and ‘Trip.Deals.’ These lists provide real-time information on the latest travel trends, prices, and top-rated hotels, flights, and attractions.
Each list caters to different consumer groups and market positions. ‘Trip.Best’ empowers global travelers to select the finest experiences a destination has to offer, including flights, hotels, attractions, and lifestyle choices such as restaurants, nightlife, bars, and shows. Curated using an algorithm that assesses various travel products on Trip.com, only the top 1% of products are featured.
On the other hand, ‘Trip.Deals’ is tailored for budget-conscious users seeking the best deals on flights, accommodations, and travel destinations. The list is curated based on factors like historical and projected price changes and current travel expenses.
‘Trip.Trends’ keeps track of the most popular travel topics and events in different markets, relying on user searches across various platforms such as Trip.com, mainstream online search engines, and social media. This feature ensures users receive up-to-date information on exciting activities and events worldwide, as well as in their local areas.
These curated lists are a vital aspect of the Group’s content marketing strategy, aimed at boosting consumer awareness and providing relevant information to secure the best deals.
Throughout the pandemic, Trip.com Group has expanded its content offerings, including Trip Moments on Trip.com, livestreaming, and Star Hub—an enhanced marketing tool for suppliers to strengthen their marketing efforts, resulting in a 33% increase in user-generated content compared to the previous year.
As Trip.com Group CEO, Jane Sun, concludes, ‘Customers are at the core of everything we do at Trip.com Group, and empowering them to make informed decisions is one of our top priorities. In the future, we will continue to leverage technology to enhance user experiences and unlock new value for our customers.'”
Source: Trip.com
