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Home » Articles » Private: Charles Ehredt, CEO of Currency Alliance on “Which loyalty points are best for your customer?”

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Charles Ehredt, CEO of Currency Alliance on “Which loyalty points are best for your customer?”

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Charles Ehredt, CEO of Currency Alliance covering "Why would you issue another brand’s points?"  in the latest  Currency Alliance’s latest article - is that it’s often more effective at getting a larger percentage of customers to engage, compared to issuing only your own points or miles. In the article, Charles…

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