CBRE analyzed the loyalty programs of 5 major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham). 11% increase in hotel loyalty program members led to a 5% increase in total hotel occupancy from loyalty member bookings. Loyalty program redemption revenues grew by 11% year-over-year in 2023, reaching a record $1.1 billion likely due to a combination of more travel and redemptions, higher average daily rates (ADRs), and more points required for a free night.
(Image Source)
GLOCBRE dives into latest statistics of global hotel loyalty programs. To determine the hotel loyalty market’s growth and overall health, CBRE analyzed the loyalty programs of 5 major U.S. public hotel companies (Choice, Hilton, Hyatt, Marriott and Wyndham).
Key takeaways:
-
Increased Occupancy from Loyalty Members: Global room count increased by 5%. 11% increase in hotel loyalty program members led to a 5% increase in total hotel occupancy from loyalty member bookings.
-
Shift in Loyalty Program Demographics: Loyalty programs are becoming less dominated by frequent travelers. The proportion of heavy users (those staying 30+ nights a year) is declining as loyalty points are increasingly tied to credit cards and affiliate programs rather than travel frequency.
-
Record Redemption Revenues: Loyalty program redemption revenues grew by 11% year-over-year in 2023, reaching a record $1.1 billion. This increase is likely due to a combination of more travel and redemptions, higher average daily rates (ADRs), and more points required for a free night.
-
Loyalty Program Liability: The average dollar value of unredeemed points per member was 87% of pre-pandemic levels by the end of 2023.
-
Rising Fees for Hotel Owners: Total fees charged to hotel owners for loyalty program participation rose by 14.3% in 2023, outpacing the 9.4% growth in total hotel revenue. This increase was likely driven by higher room rates, greater occupancy by loyalty members, and higher program fees per occupied room. However, the average cost remained modest at $3.59 per available room per day.
(Image Source)
(Image Source)
Source: CBRE
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
