Catalina UNLIMITED empowers marketers to identify, engage, and convert ideal buyers while quantifying Incremental Return on Ad Spend (iROAS) with precision. The solution enables reach across digital, mobile, and connected experiences, with real-time optimization and closed-loop measurement.
(Image Source)
GLONew solution empowers brands and retailers to reach high-value shoppers wherever they buy — and prove incremental ROAS
Catalina, a leader in shopper intelligence and personalized media, announced the launch of Catalina UNLIMITED, a game-changing solution that expands the reach and measurable impact of shopper marketing across many retail channels.
“Shopper loyalty is no longer tied to one retailer. Consumers are driven by value, convenience, and relevance — and brands need to meet them wherever they are,” said Adam Van Beck, Chief Revenue Officer at Catalina. “Catalina UNLIMITED gives brands and agencies a channel-agnostic way to deliver content online, in-store, and across connected media — and prove the true incremental impact of every dollar spent.”
Catalina UNLIMITED empowers marketers to identify, engage, and convert ideal buyers while quantifying Incremental Return on Ad Spend (iROAS) with precision. The solution enables reach across digital, mobile, and connected experiences, with real-time optimization and closed-loop measurement.
Target, Measure, and Optimize Across Channels
As shopping behaviors fragment — from grocery to non-grocery, club, mass, convenience, and specialty retailers — Catalina UNLIMITED provides a unified, data-driven approach to audience targeting and measurement. It leverages sophisticated data and AI-driven insights to help marketers:
- Gain a holistic view of shopper behavior: See how consumers interact with media and make purchases across all retail channels.
- Coordinate campaigns across all touchpoints: Deliver seamless, consistent content across online, in-store, and mobile media.
- Prove incremental impact through unified reporting: Eliminate fragmented dashboards with consolidated, closed-loop measurement that proves true incremental sales impact and purchase intent.
Catalina UNLIMITED In Action
Unlike impression-based platforms, Catalina UNLIMITED links media exposure directly to verified sales outcomes, helping brands turn shopper marketing into a scalable growth engine.
Boosting Club Shopper Sales
A leading protein shake brand partnered with Catalina to increase sales at a major club retailer. Using a 23 million-household receipt panel, the campaign compared purchase behavior and demographics of exposed households against a matched control group.
Results:
- Sales Lift: +7% vs. +5% category norm
- Purchase Occasions: +3% vs. +1% category norm
- iROAS: $3.26 | Incremental Sales: +$326K
- Attributed Sales: $4.9M
Source: Catalina results vs. beverage norm, 12-week campaign.
Evaluating Purchase Intent with CTV
A legacy shelf-stable brand collaborated with Catalina to assess the impact of Connected TV (CTV) advertising in the Northeast. Using a controlled brand lift study, Catalina measured changes in shopper attitudes and intent among viewers exposed to the campaign.
Results:
- Ad Recall: +84%
- Brand Lift: +12.3%
- Purchase Intent: +11.3%
Source: Catalina results, 12-week campaign.
The Catalina Advantage
“Catalina UNLIMITED is more than media placement; it’s a strategic performance solution,” added Van Beck. “We’re helping brands move from assumptions to accountability — where every campaign is optimized and proven to drive incremental sales.”
About Catalina
Catalina is a leader in shopper intelligence and personalized media, transforming the way retailers and brands engage with consumers. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands, and agencies optimize every stage of media planning, execution, and measurement to deliver more than $6 billion in consumer value annually. With operations in the US, Costa Rica, and Europe, Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. To learn more, visit catalina.com.
SOURCE Catalina Marketing
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
