A new study conducted by Wakefield Research reveals how important credit card rewards are for middle-class Americans
(Image Source)
Capital OneCapital One is on a mission to Change Banking for Good and one way that comes to life is through credit card rewards. Whether in the form of cash back, travel points or other incentives, credit card rewards can provide great value to both consumers and small businesses. For the budget-conscious, credit card rewards can make traveling more affordable. For others, credit card rewards can be used to buy necessities.
Consumers: Rewards for Everyday Expenses and Summer Fun
Many young middle-class Americans are leveraging credit card rewards to stretch their dollars. About 77% of respondents to a recent Wakefield Research survey commissioned by Capital One said that they redeem their rewards to cover essential purchases including groceries and bills, which in turn can help families offset the cost of necessities without sacrificing long-term financial plans. One popular strategy involves cardholders picking up larger restaurant tabs or entertainment tickets and having their friends pay them back, allowing them to earn more rewards.
(Image Source)
Parents aged 20-30 years old prioritize cash back to plan for summer activities. The study shows 93% of cardholders in that demographic have had to cut back on summer plans due to financial constraints and are turning to credit card rewards to help bridge this gap.
Travel points are another favorite – whether it’s reduced flight costs to visit family, complimentary meals at airport lounges, or upgraded hotel rooms, rewards miles are helping cardholders get more value out of their trips.
(Image Source)
With cardholders going out of their way to maximize rewards, it’s no surprise that rewards offered were a factor for the majority of respondents (98%) when choosing which card to sign up for.
New Small Business Owners: Fueling Growth with Rewards
Like consumers, many small business owners leverage credit card rewards to support their growth. Businesses operating for less than six months are more likely to use credit card rewards to cover day-to-day expenses. This may be due to an early emphasis on growth for brand-new businesses, or it may reflect an increase in day-to-day expenses as companies look ahead beyond their initial launch.
(Image Source)
For many new businesses (6-12 months old), rewards are not just a perk but necessary for growth. Nearly half (48%) of these owners consider rewards crucial for growth.
(Image Source)
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
