Capillary Technologies publishes article on how fuel retail space is undergoing dynamic shift. Digitized loyalty programs through mobile apps are becoming more popular to cater to this shift.
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Capillary TechnologiesCapillary Technologies publishes article on how fuel retail space is undergoing dynamic shift. Digitized loyalty programs through mobile apps are becoming more popular to cater to this shift.
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Capillary has partnered with numerous fuel retail entities over the years and has witnessed a notable transformation in the fuel retail landscape recently. The adoption of digitized loyalty solutions is poised to play a significant role in helping fuel retailers navigate the evolving mobility scenario. In Asia, there has been a substantial increase in the number of fuel retailers transitioning to a digitized loyalty program model.
This shift is part of a broader trend influenced by several key factors. Firstly, the surge in Electric Vehicles (EVs) has prompted oil and gas companies to reassess their strategies, acknowledging the necessity of adapting to changing consumer preferences and environmental considerations. Secondly, technological progress has opened the door to innovative solutions in the fuel retail sector, fundamentally altering how customers engage with fuel stations. Additionally, consumer behaviors are undergoing a transformative shift, with an increasing demand for convenience and personalized experiences.
Mobile apps are instrumental in assisting fuel retailers in adjusting to these evolving dynamics. These apps provide fuel retailers with the opportunity to compete for a larger share of customers’ spending by offering convenient options for both fuel and non-fuel purchases (such as lubricants, car-washing facilities, and F&B at the stations). Furthermore, they enable personalized experiences through the utilization of data analytics.
Mobile-based loyalty programs are changing the way fuel retailers engage their customers and drive their business:
- Improving Non-Fuel Retail: Fuel retailers can expand their offerings beyond fuel, providing customers with a one-stop shop for various products and services.
- Easy Reward Redemption: Mobile apps simplify the process of redeeming rewards, making it hassle-free for customers.
- Gamification: Games and other interactive features within the app enhance customer engagement.
- Localization: Customizing the app’s content and offers to match local preferences and market nuances.
- Brand partnerships: Collaborating with other brands to offer exciting incentives and cross-promotions.
- Streamlining Data Collection: Gathering valuable customer data to inform marketing strategies and enhance the overall customer experience.
Source: Capillary Technologies
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