In Nigeria, loyalty programs are gaining popularity, and Bvndle, a customer engagement and loyalty platform, is poised to transform how Nigerians experience rewards and loyalty programs.
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GLOIn Nigeria, loyalty programs are gaining popularity, and Bvndle, a customer engagement and loyalty platform, is poised to transform how Nigerians experience rewards and loyalty programs.
Bvndle is designed with the modern consumer in mind, addressing the common frustrations of traditional loyalty programs by offering meaningful rewards and personalized experiences that make every Naira count. Customers earn rewards by engaging in everyday activities such as shopping, dining, or using services from Bvndle’s extensive network of partners.
These rewards unlock curated benefits, including exclusive discounts, special offers, and unforgettable experiences and products. Essentially, Bvndle feels like getting free money to spend on your usual purchases—the more you use it, the more rewards you earn.
“We understand the frustration customers feel when loyalty programs fail to deliver on their promises. That’s why we created Bvndle – a platform that puts the customer first, offering genuine rewards and a seamless experience that makes loyalty rewarding,” explains Kemi Balogun, Managing Director of Bvndle.
With Nigeria’s inflation rate at 33.95% and fluctuating exchange rates diminishing purchasing power, innovative solutions like Bvndle are more essential than ever. The Bvndle app, available on Google Play and Apple Stores, not only enhances the customer experience but also empowers businesses. It provides robust, intuitive solutions to understand, engage, and incentivize customers. Businesses can use Bvndle’s gamification rules engine to reward specific actions and behaviors, fostering deeper connections and driving brand loyalty.
Ikechukwu Nwaguru, Head of Marketing and Corporate Communications at Bvndle, highlights the platform’s value proposition for businesses: “As the economic landscape becomes more competitive, businesses must look beyond generic loyalty programs and seek solutions that provide the tools to cultivate lasting customer relationships.”
Bvndle excels in forming loyalty alliances with organizations like UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp, showcasing its commitment to innovative solutions that drive business growth and foster customer loyalty.
Olusesan Ogunyooye, Head of Marketing at AXA Mansard, explains that insurance in Nigeria faces challenges such as low penetration, awareness, and education, with reduced interest due to its focus on future-oriented benefits. “This kind of innovation from Bvndle brings the benefit forward. This motivates our partnership to enhance accessibility and benefits for our customers,” he stated.
Transforming loyalty at The Yard
The Yard, an exclusive event on June 29th and 30th, will showcase Bvndle’s full spectrum of offerings. Attendees and participating businesses at the Yard Sale will experience Bvndle firsthand, discovering how the platform and its partners enhance customer relationships and expand Nigeria’s loyalty ecosystem.
Oluseye Soyode-Johnson, Head of Strategic Partnerships at Bvndle, describes the Yard Sale as “a microcosm of the different actions consumers will get by jumping on the platform.” Participating businesses will also gain valuable insights into consumer behavior and preferences through data-driven insights from all purchases made via their channels.
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