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Home » Articles » Private: Bumble is customizing subscription offerings to connect with Generation Z users

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Bumble is customizing subscription offerings to connect with Generation Z users

by GLO
written by GLO 0 comments

Bumble is introducing subscription plans tailored to appeal to Generation Z consumers, aiming to encourage them to pay for its dating app. During a call with analysts discussing the third-quarter 2023 financial results, Whitney Wolfe Herd, the company's founder and soon-to-be executive chair, highlighted two new subscription tiers, Premium Plus…

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