Location: Hounslow, England, United Kingdom. Click inside to apply.
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British Airways (IAG)
About the job
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
The Role
An exciting opportunity has arisen for a Campaign Manager to join British Airways on a 12-14-month Fixed Term Contract, to plan and implement world-class marketing campaigns that create brand impact and drive growth for BA
What You’ll Do
- Implement, manage and deliver global marketing activities which could include; consumer, business, partnership (such as tourist boards), trade and brand
- Utilise customer insight and audience analysis to deliver market leading communications that increase revenue and build the BA brand
- End to end accountability for each activity from strategy and planning, agency briefing through concept development creative development and final delivery, including tourist board partner sign off.
- Work with agency partners to build outstanding creative work that sets BA apart and meets business objectives
- Monitor campaign performance closely and work with commercial team to ensure activity is optimised whilst live
- Ensure communications are delivered to agreed brand guidelines, are legally sound and meet contractual partner obligations
- Develops media plans for campaigns and allocate budgets to optimise reach and impact with target audiences
- Work closely with key collaborators in loyalty, CRM, PR, BA Hols to ensure plans are fully integrated
Your Experience
What you’ll bring to British Airways:
- Strong commercial competence
- Ability to convert strategy into action plans
- Flexible works to a plan and adapts as requirements or circumstances change
- Strong interpersonal and influencing skills and able to form relationships with collaborators to support delivery
- Ability to manage budgets effectively, adhering to agreed corporate processes; making the necessary trade-offs in order to deliver the commercial plan
- Good tactical marketing competence with ability to identify short term requirements and develop and deliver appropriate solutions
- Action orientated and results driven demonstrates ability to use own initiative
- Complex campaign management development and delivery
Core traits
- Passionate
- Creative
- Dynamic
- Engaging
- Brand advocate
What We Offer
We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.
From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.
At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
We never stand still, and we don’t expect our people to either.
Inclusion & Diversity
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.
Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
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