Location: Miami, Florida, USA. Click inside to apply.
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GLOCompany:
At Brightline, we believe in creating meaningful connections through exceptional experiences. We’re creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you’re optimistic, forward-thinking, and interested in shaping the future of travel with us, we’d love to hear from you.
Your Purpose:
As the Loyalty Manager, you will lead the implementation, analytics, and tactical management of the loyalty program for Brightline. You will be responsible for designing and executing strategies to increase customer retention, enhance lifetime value, and build long-term customer relationships. This is the perfect role for a dynamic and results-driven person who loves to be strategic and in the weeds.
Your Role:
- Program Implementation: Lead the design, launch, and management of the Brightline loyalty program, ensuring alignment with the company’s overall strategic objectives.
- Analytics and Reporting: Utilize data and analytics to monitor program performance, customer engagement, and ROI. Provide regular reports to senior management with actionable insights and recommendations.
- Customer Experience Management: Oversee the end-to-end customer journey within the loyalty program, from enrollment through redemption, ensuring a seamless and engaging experience.
- Collaboration and Coordination: Work cross-functionally with marketing, IT, finance, and customer service teams to integrate loyalty initiatives into broader company efforts. Partner with external partners to optimize program features and execution.
- Tactical Management: Manage the day-to-day operations of the loyalty program, including promotions, rewards, and member communications. Develop and execute multi-channel marketing campaigns to drive member engagement and program growth.
- Continuous Improvement: Identify and implement best practices to continually enhance the loyalty program, staying ahead of industry trends and competitor activities.
- Budget Management: Oversee the loyalty program budget, ensuring that initiatives are cost-effective and deliver maximum ROI.
We are a new business model – agile and evolving. This job description isn’t meant to be a complete list of your responsibilities or all the things you’ll do.
You:
- 5-8 years overall marketing experience and 3+ years of experience in loyalty
- Bachelor’s degree in marketing, Business, or a related field of experience in loyalty marketing.
- Customer relationship management (CRM), or a related field, preferably within the travel or transportation industry is preferred.
- Strong analytical skills with experience in data-driven decision-making.
- Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Experience with loyalty platforms, CRM systems, and marketing automation tools (e.g., Adobe Journey Optimizer).
- Strong understanding of digital marketing, customer segmentation, and personalization strategies.
- Preferred Skills:
- Proficiency in web analytics tools such as Google Analytics and experience with data visualization.
- Knowledge of the Florida market and customer behaviours related to transportation and travel.
Combine your experience, innovation, and entrepreneurial spirit by joining our growing team in Florida and Nevada. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline Management, LLC is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline Management, LLC will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
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