At the heart of the programme lies a fresh tiered structure aimed at providing standout benefits to loyal users. These include priority access to new loan products, streamlined customer support, and exclusive offers tailored to client needs.
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GLOBridge Me Pvt Ltd, a pioneering “Buy Now, Pay Later” (BNPL) provider in Sri Lanka, has unveiled its first Client Loyalty Programme, officially launched on June 2, 2025. This marks a major step in the company’s mission to support everyday access to essential goods while deepening engagement with its users.
Who Is Bridge Me?
Founded as an innovative micro-credit fintech, Bridge Me offers BNPL solutions tailored for everyday purchases—such as groceries, essentials, and small household items—across Sri Lanka. It primarily serves underserved and underbanked consumers, bridging the gap between vendors and customers by enabling installment payments without requiring traditional credit history.
Bridge Me’s platform is vendor-facing: it partners with local merchants, integrating seamless financing at the point of sale. Users repay in manageable installments, making it easier to spread the cost of daily necessities—no bank loan required.
Highlights of the Client Loyalty Programme
At the heart of the programme lies a fresh tiered structure aimed at providing standout benefits to loyal users. These include priority access to new loan products, streamlined customer support, and exclusive offers tailored to client needs. By creating these elevated experiences, Bridge Me seeks to reinforce the value of consistent patronage and enhance financial convenience for its top-tier customers .
The rollout aligns with Bridge Me’s strategic mission to deliver increasing value through its Buy Now, Pay Later solutions and essential goods offerings.
By acknowledging repeat usage, Bridge Me aims to:
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Boost customer retention and loyalty in the BNPL space
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Encourage regular engagement with essential-goods financing
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Strengthen its position as a trusted community finance provider
Since its launch in June, the programme is already positioned as a cornerstone in Bridge Me’s strategy to reward consistency, foster long-term customer relationships, and facilitate everyday transactions.
Bottom line: Bridge Me’s new loyalty tier places high-value clients at the center, offering exclusive benefits and streamlined access—highlighting a strong commitment to customer experience and long-term loyalty enhancement.
Source: Bridge Me
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