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Home » Articles » Private: Booths aims for a modernization initiative through a substantial overhaul of its IT systems and loyalty programs.

EUROPE & UK
Booths aims for a modernization initiative through a substantial overhaul of its IT systems and loyalty programs.

by GLO
written by GLO 0 comments

In March 2023, Boots revealed a significant overhaul of its loyalty program, marking its "largest ever" investment in pricing as part of an effort to align with evolving consumer shopping behaviors and expectations. According to Chief Marketing Officer Pete Markey, the redesign aims to provide customers with "more instant" value.…

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