DATA SOURCING / 3RD-PARTY & ZERO-PARTY DATA

Bonsai Data Solutions Introduces Overstory, the Marketing Industry’s First-ever, First-party Data Platform

Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party data platform for marketers, Overstory is the answer to the industry-wide challenges associated with tracking campaign results - including profit…