American Express has partnered with Billie Eilish to support her third album with a variety of events, from listening parties to Card Member-exclusive merch at select stops on “HIT ME HARD AND SOFT: THE TOUR.” The global tour goes through July 2025.
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American ExpressBillie Eilish’s “Birds of a Feather” has been flying high on the global charts since the release of her third album, “HIT ME HARD AND SOFT.”
Eilish and FINNEAS share their memories of making the global hit in the latest installment of “Story of My Song,” American Express’ video series that gives fans an intimate look at how creative songwriting happens.
“Through this unique content series, we are giving fans a behind-the-scenes look into the songwriting process of their favorite artist,” said Shiz Suzuki, Vice President of Global Brand Sponsorships and Experiential Marketing, American Express. “Our music partnerships aim to deliver one-of-a-kind experiences that bring artists and their fans closer together.”
In their episode, Billie and FINNEAS share the details behind their exacting creative work. “I will spend days and days trying to get the right take on a first line,” Billie says of “Birds of a Feather,” a musically uplifting but lyrically moody narrative about loving someone “till the day that I die.”
Describing the song’s style as a take on ’80s New Wave, FINNEAS says mastering the melody and lyrics took the pair more than one year. Reliving the journey, they discover moments that surprise both of them.
“We overthought this simple song so hard,” FINNEAS says. “Lots of sweat went into it.”
Billie agrees, recalling the point they considered leaving the song off of their album. With a smile, she says, “I’m so glad we didn’t do that.”
American Express has partnered with Billie Eilish to support her third album with a variety of events, from listening parties to Card Member-exclusive merch at select stops on “HIT ME HARD AND SOFT: THE TOUR.” The global tour goes through July 2025.
Watch the full “Birds Of A Feather” video here.
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